Real Stories, Real Impact – Piramal Finance’s ‘Aaiv’ Celebrates Aspirational Borrowers
Chennai,
March 4, 2025: Piramal
Finance has launched ‘Aaiv’, a
series of short films that redefines lending by emphasizing customers' intent
(Nala Nokkam) rather than focusing solely on traditional documentation.
Produced in five regional languages—‘Aaiv’
in Tamil, ‘Sameeksha’
in Telugu and Kannada, ‘Parakh’
in Hindi, and ‘Paarakh’
in Marathi—these films delve into borrowers' deep emotional connections and
aspirations. Through ‘Aaiv’, Piramal Finance
showcases its customer-first approach, transforming aspirations into reality.
In a heartfelt and inspiring interview hosted by
Nizhalgal Ravi, the focus is on Abish Clinton, whose journey to homeownership
embodies the virtue of hope. The candid conversation between Nizhalgal Ravi and
Abish delved into the emotional and aspirational aspects of his journey,
capturing the resilience and determination that define his story.
Nizhalgal Ravi navigated the conversation, drawing out
Abish’s profound emotions and steadfast hope as he recounted the challenges and
victories on his journey to homeownership. The interview not only shed light on
the practical steps Abish took but also emphasized the resilient mindset and
unwavering optimism that propelled him forward.
‘Aaiv’ is live on Piramal Finance’s YouTube Channel and also on the Sun NXT OTT platform, connecting with a
broader audience and amplifying the message of financial inclusion.
Speaking about the initiative, Arvind Iyer, Head of Marketing at Piramal Finance, said: "At
Piramal Finance, we believe lending goes beyond numbers—it’s about
understanding the true intent and aspirations of our customers. ‘Aaiv’,
our Tamil interpretation of Parakh, embodies this philosophy. It’s about
recognizing the dreams of individuals who, despite challenges, remain steadfast
in their pursuit of a better future. Through real-life stories, shared by our
customers and brought to life by local icons like Nizhalgal Ravi, we celebrate
the resilience, hope, and determination that drive them. With ‘Aaiv’, we
don’t just offer financial solutions—we honor the emotional journeys that
inspire us every day."
Link: Thannambikkaiyin Aaiv! |
Piramal Finance | Tamil
Tamil Nadu is one of Piramal Finance's top five key
markets, contributing significantly to its retail AUM of 8.13% nationally as of
Dec 24. Piramal Finance has served over 43,000 customers in the region. The
company has a presence in 48 cities of Tamil Nadu, with 58 branches and 1,300
active employees as of Dec 24.
With an expansive network of over 514 branches across
13,000 pin codes, Piramal Finance serves more than 4.2 million customers across
metro-adjacent areas and Tier 2 and Tier 3 towns, which contribute to 80% of
its business. This network, complemented by digital innovation, strengthens its
mission of bridging gaps in financial access for underserved communities.
***
About
Piramal Capital & Housing Finance Limited:
Piramal Capital & Housing Finance Limited (Piramal Finance), a wholly owned subsidiary of Piramal Enterprises Limited (flagship company of the Piramal Group), is a leading Non-Banking Financial Company - Housing Finance Company (NBFC-HFC) engaged in retail and wholesale lending. In retail lending, Piramal Finance is one of the leading players that address the diverse financing needs of the under-served and unserved people of the ‘Bharat’ market.
It has over 1.3
million active customers and a presence in 26 states with a network of 508
conventional branches, as on 30th September 2024. It offers multiple
products, including home loans, loans against property, used car loans, and
small business loans to Indian budget-conscious customers at the periphery of
metros and in Tier I, II, and III cities. In wholesale lending, it caters to
both real estate as well as non-real estate sectors and offers multiple
products including construction finance, structured debt, and senior secured
debt
For
more information visit: piramalfinance.com
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