9 lakh Direct SIPs stopped on a net basis in Jan which means more than 9 lakh Direct SIPs actually stopped in Jan on gross basis.
Investing is more a behavioural game than technical. Most investors have made wealth because they held on and not because they knew what will happen 20 years later.
But who will teach this to the direct investors who started investing looking at the last 1-2 years of returns & are sold the thought of being penny wise pound foolish on cost!
