Siddhartha Mohanty, CEO & MD, LIC of India
LIC unveils “One Man Office”
In continuation with the sustained efforts to empower our sales force and
ensure seamless services to policyholders digitally, on a 24 x 7 basis, LIC
unveils the “One Man Office” (OMO) online service through its Agents. Through
the One Man Office, LIC aims to provide a comprehensive digital ecosystem for
its sales force consisting of Agents, Development Officers, Senior Business
Associates, Chief Life Insurance Advisors, LIC Associates and Chief Organizer
to aid in their day to day operations, strengthen their efficiency and
productivity and ensuring better services to our customers.
The service has been launched on 17-02-2025. Speaking on the occasion, Shri.
Siddhartha Mohanty, CEO & MD, LIC of India, said it will be a vital tool at
the hands of the sales force to promote life insurance and render service to
LIC’s customers anytime and anywhere. It will be a shot in the arm for
achieving the objective of ‘Insurance for All by 2047’.
OMO aims to aid our agents in digital sale of policies, after sales
servicing for the customers for different types of services, tracking their business
and act as a training cum knowledge pool for them. In short, it is a mobile
digital office at the hands of sales force and plans to evolve as an
easy-to-use one stop solution for all business and servicing needs, which will
be available through their mobile phones, thus making them truly Atma Nirbhar
in every sense.
These services are offered through the ANANDA (Atma Nirbhar Agents New
Business Digital Application) platform for onboarding of customers and will
have features like Premium calculator, benefit illustration, E-NACH
registration, change of address, online loan request, renewal premium payments,
claim related requirement submission etc. It will also have a knowledge centre,
various insurance and health related calculators, office locator, NEFT search
etc. for assisting Agents to help the customers.
