AMFI Launches New Investor Centric Initiatives to strengthen India’s Investment Ecosystem.

AMFI Launches New Investor Centric Initiatives to strengthen India's Investment Ecosystem.

Initiatives aim to enhance accessibility, foster financial literacy, and streamline investment recovery

National, 21st February 2025: The Association of Mutual Funds in India (AMFI) launched three strategic initiatives – छोटी SIP - Sachetization of Mutual Funds, Tarun Yojana, and MITRA - Mutual Fund Investment Tracing and Retrieval Assistant — to advance financial inclusion, promote investor awareness, and simplify trace and retrieve forgotten investment. These initiatives align with SEBI and AMFI's ongoing efforts to democratize mutual fund investments, ensuring wider participation across diverse segments of society.

India's mutual fund industry has witnessed robust growth, with assets under management (AUM) surpassing ₹65 lakh crore, reflecting increasing retail participation and a growing preference for systematic, long-term investing. 

However, a significant portion of the population remains outside the formal investment ecosystem due to barriers such as lack of awareness, accessibility constraints.  AMFI has been at the forefront of addressing these challenges through investor education, regulatory collaboration, and innovative solutions that bridge the gap between financial markets and retail investors. The latest initiatives further strengthen its mission to make mutual funds a viable and accessible investment avenue for every Indian.

Smt. Madhabi Puri Buch, Chairperson, SEBI, underscored the importance of financial inclusion and investor protection in fostering a resilient capital market. "Investor participation is key to deepening and broadening India's financial markets. AMFI's initiatives will not only encourage more individuals to start investing but will also provide essential tools to ensure transparency, security, and ease of access to mutual fund investments."

Navneet Munot, Chairman, AMFI, emphasized the need for long-term investor participation in nation-building. "Mutual funds are a key pillar of financial empowerment, enabling individuals to participate in India's growth story. These initiatives are designed to ensure that investing is not just accessible but also secure, transparent, and aligned with the financial well-being of every Indian. By expanding retail participation, promoting financial literacy at an early stage, and providing investors with the necessary tools to navigate the financial landscape confidently, we aim to build a more resilient and inclusive investment culture."

Venkat Chalasani, Chief Executive, AMFI, reiterated AMFI's commitment to empowering investors. "The mutual fund industry has a pivotal role in shaping India's financial landscape. Through these initiatives, AMFI aims to lower entry barriers, instil financial literacy at an early stage, and provide investors with mechanisms to track and retrieve their investments. Our focus remains on building a well-informed and confident investor community."

The छोटी SIP introduces a ₹250 Systematic Investment Plan (SIP), designed to make mutual fund investing more accessible, particularly for first-time investors and those from underserved segments. The Tarun Yojana seeks to integrate financial literacy into school curricula, equipping young minds with foundational knowledge of investment principles. Meanwhile, the MITRA platform addresses a long-standing challenge by enabling investors and their legal heirs to identify and recover inactive or forgotten mutual fund holdings, ensuring rightful asset ownership.

With these initiatives, AMFI continues to lead efforts in expanding financial awareness and inclusion, reinforcing mutual funds as a key instrument for wealth creation and long-term financial security.