52% women preferred premium or luxury homes priced Rs. 90 lakhs above - ANAROCK Survey
- Among women homebuyers,
end-users predominate in H2 2024 survey, against 79% back in H2 2022
- 70% women prefer residential
real estate for investment; stock market loses appeal - just 2% women
prefer it now against 20% 2 years ago
- 18% women respondents prefer
newly launched properties against 10% earlier: RTM homes' preference down
to 29%
- Over 52% women favour
premium & luxury homes priced >INR 90 lakh; of these, 33% pick INR
90 lakhs to INR 1.5 Cr budget, 11% prefer INR 1.5 - 2.5 Cr price tags, 8%
choose >INR 2.5 Cr homes
Mumbai,
27 February 2025: While
women have always been the key decision-makers in the home buying process in
India, they now increasingly make independent, individual property purchases,
according to the latest ANAROCK Consumer Sentiment Survey from H2 2024. A
significant majority of them are end-users, though investors are not far
behind.
"With
growing independence and higher disposable incomes, women are increasingly
coming to the housing market as convinced investors," says Anuj Puri,
Chairman - ANAROCK Group. "Our H2 2024 survey finds the
end-use-to-investment ratio for women homebuyers at 69:31 against 79:21 in the
H2 2022 edition. Even more remarkable is their firm preference for housing over
the other popular investment asset classes Indians gravitate to."
For at
least 70% women survey respondents, real estate is the most preferred
investment asset class, against 65% in the H2 2022 edition and 57% in the
pre-Covid (H2 2019) survey. Women's preference for stock market investment has
declined to just 2% in H2 2024, from over 20% in H2 2022.
"Considering
the significant decline seen in the stock market in recent months in contrast
to the bull run in 2022, women have unerringly picked the winning ticket in
housing," says Puri. "The only other asset class that has seen a
notable uptick on their wish list is gold, whose popularity among polled women
investors has risen from 8% in the H2 2022 survey to slightly over 12% in the
H2 2024 edition."
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Source:
ANAROCK Survey
The
survey also tracks women homebuyers' budget preferences - in H2 2024 survey. At
least 52% women respondents preferred premium or luxury homes priced >INR 90
lakhs. In the H2 2022 survey, about 47% women respondents picked this budget
category. 33% aspiring women homebuyers look for properties priced between INR
90 lakh and INR 1.5 Cr, while 11% prefer homes priced between INR 1.5 Cr and
INR 2.5 Cr. Interestingly, at least 8% prefer to buy homes priced >INR 2.5
Cr - a strong testament to the growth of India's women HNI contingent.
UC Vs. RTM – Women Pick Patient Future Profits
Source:
ANAROCK Survey
Demand
for newly launched properties is on the rise - over 18% of the survey's women
respondents now prefer under-construction homes, against 10% in the H2 2022
survey. Their preference for the instant gratification of ready-to-move-in
homes had declined to 29% in the H2 2024 survey, from 48% in H2 2022. This is a
clear indicator of a strengthening investment approach among India's women
property buyers. It also highlights that the fact that most new launches are by
large and listed developers gives them confidence to back cheaper
under-construction properties with an eye on future profits.
