DRA Homes - Actress Rashmika Mandanna as its first-ever Brand Ambassador.

Ranjeeth Rathod & Actress Rashmika Mandanna   

Actress Rashmika Mandanna as its first-ever Brand Ambassador.

 

DRA Aims to Double Its Revenue;Targets To Enter 1000 Cr. Club by FY26-27

 

●    Actress Rashmika Mandanna as its first-ever Brand Ambassador.

●    Company to strategically expand its footprint beyond Tamil Nadu with a foray into Pune market and widen its presence in Bangalore market by next fiscal year.

 

Chennai, 28th November, 2024: DRA, the pride of Chennai's Real Estate, today announced its strategic growth plan as part of its target to achieve 1000 Crore revenue by FY26-27 in a press conference in the city. On course to clocking a revenue of Rs. 500 Crore in FY24-25 (from Rs.300 crore in FY23-24), the company plans to fuel its ambitious growth plans for the next three years with planned geographical expansions, starting with its foray into Pune market and further widening its presence in Bangalore by the next fiscal year. The company also announced strengthening of its footprint in the Chennai market by adding 2.7 Million sq.ft of saleable area with 9 on-going and 6 upcoming projects in key markets across the city. The brand, renowned for its quality construction and timely delivery, also unveiled its renewed brand philosophy 'Home of Pride' with the celebrated Actor Rashmika Mandanna as its first-ever Brand Ambassador.

 

Commenting on the occasion, Mr. Ranjeeth Rathod, Managing Director, DRA said "Pride is the soul of DRA and it is now set to accelerate as we embark on our next phase of growth with renewed priorities. In India, purchasing a home is a dream and a matter of pride for many, and it's even more exciting amongst the millennials and GenZ. We will stay committed to playing a responsible role in this dream-come-true moment of home buyers by not only addressing each of their pain points such as price, quality and timely delivery but also delivering homes that are classy and timeless."

 

By roping Rahsmika Mandanna as its Brand Ambassador, DRA aims to further increase its market share and strengthen its pride-connect with customers, employees and the partners. This collaboration also underscores DRA's commitment to offer quality, spacious homes at the right price point while instilling a sense of pride in every home buyer. DRA will roll out its 'Home of Pride' campaign with Rashmika Mandanna starting from 29th November 2024. The 360 degree integrated campaign will have a balance of TV commercials across leading channels, print commercials, social media promotions, multiplexes and OOH activations. The new brand philosophy and the architecture was designed and developed by Blue Noodles.

 

Further commenting on the development, Mr. Ranjeeth said "We are also thrilled to have Rashmika Mandanna join us as our national Brand Ambassador, embodying the essence of our renewed philosophy– 'Home of Pride'. Rashmika's incredible rise from humble beginnings to becoming a self-made national star mirrors the spirit of perseverance, authenticity, and growth, much like DRA's journey of relentless passion and commitment to excellence. As a Brand Ambassador, Rashmika represents the very essence of what DRA stands for and together, we look forward to building not just homes, but lasting legacies for our customers."

 

Sharing her views on the association, Actress Ms. Rashmika Mandanna, said "I'm excited to join hands with DRA as their Brand Ambassador. As DRA embarks on their new journey, one that is filled with immense pride, I have no doubt that this journey will be one of great success, and I'm so excited to be a part of it. I'm also looking forward to seeing DRA expand its 'Home of Pride' philosophy and bring dreams of homeownership to even more aspiring buyers in the years to come"

 

DRA: DRA, with an impressive legacy of 40 years, has become a trusted name in the real estate industry, delivering world-class projects across Chennai. With more than 12,000 satisfied customers DRA is synonymous with trust, transparency, and timely delivery. Under the visionary leadership of Mr. Ranjeeth Rathod, Managing Director, DRA goes beyond just building apartments by offering its customers a 'Home of Pride' — thoughtfully designed living spaces that cater to evolving lifestyles and embody a sense of accomplishment and belonging. Innovations like the 'Timeline Meter' for project updates and the 'Customer Delight Meter' reflect their unwavering focus on customer satisfaction, while their online customer portal ensures hassle-free access to project details and documentation. Signature developments such as DRA Pristine Pavilion, Tuxedo, Ascot, Skylantis, Elite, Infinique and many others exemplify their commitment to blending modernity with value-driven investments. Recognized with awards like FICCI's REISA and Times Business Awards, DRA holds the distinction of being Chennai's first developer with CRISIL's 7-star grading. Their social responsibility initiatives include pond restoration and nurturing young sporting talent, which highlight their dedication to the community. Upholding their motto "Timeless Home, Timely Delivery, DRA continues to inspire pride and trust in every home they create, turning dreams into lasting legacies.

 

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