Sundaram Mutual's Flexi Cap. Fund NFO collects Rs. 1679 crores!
September 7, 2022, Chennai:
Sundaram Mutual has announced the allotment of Rs.1679 crore in its Flexi Cap NFO to 71,720 investors.
The overwhelming response has made this offering, which opened for subscription on Aug. 16, 2022 and closed on Aug. 30, 2022, the Second Largest New Fund Offer in Sundaram Mutual's 25+ years history. It reopens for subscription on September 12, 2022.
Sundaram Flexi Cap is an open-ended equity scheme with the ability to invest across sectors in large, mid and small cap stocks.
Mr. Sunil Subramaniam, Managing Director, Sundaram Mutual said, "The support of more than 5800 Distribution Partners and the faith reposed by 70,000 + Investors has far exceeded our
expectations. It is now our turn to exceed their expectations. The fund will aim to live up to its tagline of Optimizing Opportunities by seeking to manage the Risk-Reward trade-off in the investors' favour and deliver appropriate wealth creation over the medium term".
He also attributed the success to the high octane multi-media campaign across Print, Digital and OOH of the 'Laughing Buddha' creative which appears to have instantly resonated with investors. The product video, which aptly conveyed the fund's aim to choose the right cap curve mix across
time to meet investor needs received over 19 million+ views.
The Sundaram Mutual website
received a record 1.5 million visitors over the course of the NFO and resulted in roughly half of the collections being digital.
The fund will be managed by Mr. Sudhir Kedia - Fund Manager – Equity and Mr. Ravi Gopalakrishnan, CIO - Equity. The benchmark chosen is the Nifty 500 TRI Index.
About Sundaram Asset Management Company:
Sundaram Asset Management Company, a significant player in the fund management space along with its subsidiaries, has assets under management of about INR 54,840 crores as on
August 31, 2022. The brand has a strong retail focus with over 1.1 million active investors and 80+ branches across the country. Sundaram Asset Management Company has a bouquet of nineteen equity and ten fixed-income funds catering to diverse investor preferences.
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