COVID-19 -
a Kick-start to the Second Homes Market?
Santhosh
Kumar, Vice Chairman – ANAROCK Property Consultants The
COVID-19 pandemic may be giving a new lease of life to the previously
lacklustre second homes market. Urgent travel to motorable holiday
destinations brought on by prolonged travel abstinence and outright
claustrophobia is only one aspect. 'Revenge tourism' has helped the
hospitality sector in motorable holiday destinations around the large cities.
However,
the pandemic has also left a deeper impression on urban homeowners who are
reconsidering their housing options. The hope
of owning a second home within salubrious, green surroundings is very much
part of the overall Indian ethos. However, while short breaks from city life,
rental income and/or eventual retirement there were the previous aspirations,
the COVID-19 outbreak has given rise to a more urgent motivation - the
relative safety from infection of homes away from the urban hot zones. For those
with the financial means, it is certainly an optimal time for such an
acquisition.
For
families who previously budgeted for and splurged on annual holidays, the
options for such travel have narrowed down considerably. The future is
uncertain, and the paranoia is real. As a result, second home aspirations are
now being dusted off and considered seriously. Second Homes - The Middle-class Viewpoint For the
second homes market, which had been in the doldrums for years on the back of
a slowing economy, this may turn out to be a windfall. Second-home buyers are
no longer considering rental income and future appreciation, for which the
outlook continues to be dim over the next few years. Their
focus is on leveraging the lower property prices in such locations to get
bigger homes in greener, safer surroundings. The option
of moving to such a property permanently is not being ruled out. In previous
times, renting the property out would have been a second home owner's primary
plan. However, technology-driven trends have now given rise to another option
- that of converting the property into a homestay while not in use by the
owner. Even
before COVID-19, a huge number of travellers preferred homestays over formal
hotels. The new compulsions of the coronavirus pandemic have added a new
level. Online homestay aggregators make the process simple, pain-free and -
depending on the second home location - potentially lucrative. Second Homes - The HNI Perspective For all
the COVID-19-induced reasons above, HNIs like the corporate C suite and
start-up entrepreneurs are also back on the second homes market. However,
unlike the middle-class, their sights are trained on sprawling luxury
properties and farmhouses near cities as alternate living destinations. Real
estate has always been an important diversifier in HNI investment portfolios
- now, amid a pandemic that has shaken up the financial and stock markets, it
remains a reliably stable asset. In terms
of their preference, luxury second homes at a commutable distance from their
primary residences top the wish list. Most HNIs have inescapable business
obligations in the main city. While motorable distances would be important
for many, the ultra-rich can also settle for a convenient helipad or private
landing strip. Needless to say, this opens up their options considerably. However,
the spread of desirable second homes options is obviously smaller for such
buyers as many of them focus on rare beachside or mountain-top trophy assets. Preferences and Price Points Several
locations outside top cities have been viable second-home destinations, with
their audience niches. The outright luxury havens serve the affluent, while
the middle-class mostly sought properties close to or even within urban areas
which can potentially earn a steady rental income. While
HNIs' outlook has not changed much, the latest trends for the middle-class
are markedly different. The coronavirus pandemic has thrown up the WFH angle,
wherein separate home offices play an integral part even as all other second
home requisites of greener, cleaner surroundings, less cluttered remain the
same. Average
prices in major middle-class-favoured second home destinations around the top
cities range anywhere between INR 3,000 - 12,000 per sq. ft. Depending on the
buyers’ ability, the average area of these homes usually begins at 2,500 sq.
ft. and can extend to INR 10,000 sq. ft.
Source:
ANAROCK Research For the
ultra-rich eyeing opulence in prime holiday locations, the sky is obviously
the limit. Deals have been closed over INR 200 Cr in some locations, most
notably on Goa's fabled beachfront and in the elite second home reserve of
Amby Valley. For both the affluent and middle-class denizens whose jobs have
not been affected beyond a pay cut, second homes are now a tantalizing vision
of shelter in the time of storm – and a rebooted lifestyle which would have
been considered neither feasible not possible in pre-COVID-19 times |
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