Kitaab’s latest launch centres around building
immunity: the need of the hour
Prabha Khaitan Foundation,
an organization that is dedicated to the socio-cultural welfare and
humanitarian cause, through its platform Kitaab, organized a
virtual book launch of the digital book, The Magic Immunity Pill:
Lifestyle co-authored by celebrated holistic lifestyle coach Luke
Coutinho. The session witnessed Luke Coutinho in conversation
with Ms Apra Kuchal , Honorary Convenor, Rajasthan and Central India
Affairs, Prabha Khaitan Foundation where he talked about his latest
venture which has been co-authored by Bollywood actress Shilpa Shetty and
stress upon how lifestyle can be a key to achieving a healthy immune
system. Prabha Khaitan Foundation is devoted towards the
promotion of literature culture and performing arts and collaborates with
caregivers, committed individuals and like-minded institutions to implement
cultural, educational, literary and social welfare projects in India. Kitaab is
an initiative of the Prabha Khaitan Foundation which is dedicated towards book
launches.
Speaking on the virtual session, Ms
Manisha Jain, Communications & Branding Chief, Prabha Khaitan Foundation,
added, “Immunity and wellness have been the most talked about topic in the
past few months. Mr Coutinho’s book is just the answer we needed during these
trying times. We, at Prabha Khaitan Foundation, hope that this session will be
fruitful for our audience and they can take away tips and information on how
they can build their and their loved ones' health in the middle of this
pandemic. Be it physically or virtually, we are committed to engage communities
in promoting knowledge, art and culture. These sessions are an endeavour on our
part to help the society in whatever way possible for its greater good.”
Luke Coutinho is an author, a holistic
lifestyle coach, health expert, wellness entrepreneur, and more. He is the
author of “Eat Smart, Move More, Sleep right “ , the national bestseller with
super star Shilpa Shetty called “The Great Indian Diet “, the internationally
acclaimed “The Dry Fasting Miracle - from Deprive to Thrive“, the sold out
lifestyle journal “Reset your Life and Health in 6 minutes“ and national
bestseller “The Magic Weight Loss Pill - Lifestyle“ with another super star
Anushka Shetty. His simplistic and back-to-nature approach sets him apart in
the crowd.
Speaking during the session, Luke
Coutinho, “Health is the biggest treasure we have and it is
non-negotiable. We must invest in it every day. Immunity is fundamental to the
human body but most people do not understand the basics of it. This made us
write this book and it is a gift to the country from my co-author Shilpa Shetty
and me so that they can find some solace amidst these uncertain times. The
right kind of nutrition, physical activity, sleep and emotional wellness are
key to having a strong immunity. We must have the discipline to do this in the
right way. Stress and fear are wasted emotions and it should be a personal
decision to overcome it. Instead of wallowing in it, we must choose to overcome
stress. Our book comprises of powerful lifestyle changes, hints, recipes, tips
by the world's most renowned doctors, dietitians, nutritionists, lifestyle
experts and lot more.”
With the current pandemic situation wreaking a
havoc and taking a toll on our lives, building a robust immune system has
become a priority. The book focusses on emotional wellness, quality sleep,
balanced nutrition and adequate exercise to build a strong immune system and is
available free for all. The book contains effective and inexpensive lifestyle
changes right from nutrition, to exercise, sleep and emotional wellness, along
with tips, views and opinions from leading health professionals in the field of
medicine and health. During the hour-long session, Mr. Coutinho highlighted the
importance of health and being healthy. He shared instances from his personal
experiences. He enunciated how simple changes in our lifestyle can make a big
difference to our wellbeing and fitness.
Prabha Khaitan Foundation’s vision to promote and recognise talent from
different walks of life has led them to arrange immaculately curated literary
sessions in about 30 cities across the country. Encouraged by the
response in India, the Foundation has also forayed into the global
arena with a bouquet of sessions. They have hosted some of the greatest
stalwarts from the world of words, even as they are focused on creating a
platform for aspiring talent. Kitaab provides a platform
for authors to display and showcase their literary works. Through Kitaab,
Prabha Khaitan Foundation has launched books by renowned writers like Dr
Shashi Tharoor, Vir Sanghvi, Pavan Verma, Salman Khurshid, Sunita Kohli to
name a few.
About Prabha Khaitan Foundation: Prabha Khaitan Foundation is dedicated
to the socio-cultural welfare and humanitarian cause. It is a non-profit trust
founded by Late Dr. Prabha Khaitan. Based in Kolkata, the Foundation promotes
performing arts, culture and literature, and collaborates with caregivers,
committed individuals and like-minded institutions to implement cultural,
educational, literary and social welfare projects in India. The Foundation
supports the UNESCO view that cultural development has the potential to be an
alternative way of promoting sustainable development in poor rural communities,
especially in the third-world countries. Based in Kolkata, for them culture
stands for language, music, literature, visual arts, dance, drama, oral
traditions, and traditional practices. The objective of the foundation is to create
an enabling structure and promote networking so that communities engage with
each other to work towards building positive self-esteem, inspire creativity
and pro- mote culture and knowledge.
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