Aditya Birla Sun Life Mutual Fund acquires over 50,000 new clients through
Video eKYC during Korona lockdown
Aditya Birla Sun Life Mutual Fund
has acquired over 50,000 new investors during lockdown, said the company press
release.
Through video eKYC, investors can
complete and submit their KYC application from the safety and security of their
homes.
Mr. A. Balasubramanian, MD &
CEO, Aditya Birla Sun Life AMC said, “The ongoing lockdown has made physical
modes of submitting KYC applications inconvenient. With our already available
video eKYC solution, we have been able to win over this logistical challenge.
This mode of on boarding is seeing rapid increase on a daily basis by
distributors and investors. In fact, with 97% of our transactions being carried
out digitally during lockdown shows how our partners and customers are
leveraging the tech infrastructure for ease and speed.”
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