Commenting on the
re-launch of the advertisement, Gayatri Kabilan, Senior Manager- Marketing says
“We have started seeing our traditional practices being widely adopted and
hence we thought this would be the right time to reemphasize the importance of
an oil bath with Meera powder in a nostalgic way. Meera’s ‘Velikizhamai’ Ad has
started re-telecasting across Tamil Nadu in popular TV channels with a focus on
old time favorite classic serials which are being re-run, 90s movies etc. where
the consumer will be able to connect to it better. We at that time would have
been heavy advertisers in these shows and now when the consumer sees it again,
they would be able to relate to the ad and realize the striking importance of
this ritual at such a time. Meera as a brand has always connected with the
consumers of South India and their innate rituals and traditions for close to
three decades now. As consumers are watching more of retro movies and programs
what better than complementing with old ads of Meera to make the feeling
complete.”
The TVC would be aired on
top channels like Sun TV focusing on rerun of various serials like Chitti,
Metti Oli to name a few along with some of the 90s hit.
About Meera:
Meera is one of the flagship brands of
CavinKare which is in its 28th year of delivering strong and healthy hair.
Meera boasts of a portfolio like Shampoo, Herbal Powder, Coconut Oil, Herbal
Oil, Conditioner and Hair Wash Paste, stressing on wholesome health for hair.
The brand derives its strengths from deep understanding of traditional Indian
practices and giving it to consumer in easy-to- use contemporary formats.
The
brand ‘MEERA’ evokes immense respect from both consumers and retailers which
only a few other brands can claim and is one of the trusted household brands of
South India.
About CavinKare Pvt. Ltd:
CavinKare
is a diversified FMCG major with business interest in personal care, professional
care, dairy, snacks,foods, beverages & salons. The brand portfolio
consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders
(Meera&Karthika), Coconut Oil (Meera), Fairness creams (Fairever),
Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi,
Chinni’s &; Garden), Hair Colours (Indica), Retail Salon Products (Raaga
Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green
Trends &Limelite). Most of the brands are clear winners in their respective
product categories.
A dedicated R & D center equipped with latest
equipment and technologies constantly supports the divisions in their endeavor.
CavinKare has achieved significant milestones and a competitive edge with sound
understanding of mass marketing dynamics and has established a firm foothold in
the national market. CavinKare’s success is based on it being firmly grounded
to its corporate mission ‘we shall achieve growth by continuously offering
unique products and services that would give customers utmost satisfaction and
thereby be a role model’. In an effort to recognize the women for their immense
contribution in the success of one’s life.
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