Meera reminiscences the good old times with popular ‘Velikizhamai’
advertisement from the 90’s
Chennai, 26th
May, 2020: In these unprecedented times of COVID -19, as we are
all locked up in our homes for a major part of the time, it is becoming
increasing difficult to cope with the stress arising out of this uncertainty.
Meera, one of the flagship brands of CavinKare strongly believes that tradition
encompasses everything and is a go to for all kind of situations.
As the world is slowly
starting to realize the importance of our traditional practice right from
saying Namaste, to washing your hands and legs after coming from outside, Meera
decided to emphasize the importance of an another very important traditional
ritual, an oil bath with powder, with a nostalgic touch. Meera announced that
they would re-telecast their iconic ‘Velikizhamai’ ad across Tamil Nadu to
bring that flood of nostalgic memories from the 90s.
Almost every home in
Tamil Nadu would strongly relate with this advertisement, the jingle and the
ritual. The visual along with the jingle captures how a mother gives a relaxing
oil massage to daughter followed by a Hairwash with Meera Herbal powder, a
blend of 11 natural herbs. Excess body heat especially during summer could
cause problems like headache, lack of proper sleep, hairfall etc. and a
relaxing oil massage bath with Meera powder helps you tackle all these along
with a host of numerous other health benefits.
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