Homegrown consumer goods maker CavinKare is launching sanitisers at Rs. 1 in sachets, repeating what it did to the shampoo market decades back, reports Ratna Bhushan.
The Chennai based company is leveraging its established Chik and Nyle brands of haircare products including shampoo and hair oils to sanitizers on an immediate basis.
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| CavinKare Chairman Mr. CK Ranganathan |
“We are a company born out of sachets and sanitizers is the need of the time; we have rolled out the product within a fortnight responding to consumer need,” CavinKare Chairman Mr. CK Ranganathan said.
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