Microsoft India is the India’s most
attractive employer brand, Amazon India second: Randstad Employer Brand
Research 2018
· Importance
for competitive salary and job security increases
· 46%
of the workforce indicates that they plan to change their employer this year
Chennai, 25th April, 2018:
Microsoft India, the technology giant, is India’s most
‘attractive employer brand’, reveals the findings of Randstad
Employer Brand Research (REBR) 2018, the world’s largest independent
employer branding survey conducted by Randstad, one
of the country's leading HR service providers. Amazon India
emerged as runner-up; a first for the e-commerce firm in the top two.
Microsoft India also emerged as the winner of the 8th
edition of Randstad Award, based on REBR 2018.
The company had previously won the most attractive employer brand title from
2011-14.
The sectoral specific winners for the most attractive employers this year
are Tata Consultancy Services for IT, Larsen & Toubro for
Infrastructure & Construction and Hindustan Unilever for FMCG.
The Randstad Employer Brand Research, covering 75% of the
global economy with 30 participating countries and more than 1,75,000
respondents worldwide, clearly reveals that in 2018, salary and employee
benefits continue to be the top driver among the
Indian workforce across all profiles while choosing an employer, followed by work-life
balance and job security.
It is interesting to note that the importance accorded to
salary and job security as factors considered while choosing an employer has increased
even further
compared to 2017, across all
work profiles. Respondents from the manufacturing industry reflected
this trend more than others by rating salary and benefits (52%) and job
security (48%) as their top two factors while choosing an employer,
followed by strong management (44%) and work-life balance
(42%).
Presenting
the survey insights, Paul Dupuis, MD & CEO Randstad India said,
“Employer Branding has never been more important than it
is now. Candidates have choices, not only where they decide to work but in what
capacity. Organizations must have a story, a greater purpose and a clearly
defined North Star which defines why they exist”.
“The rise of the gig economy, especially among the
millennials poses a challenge for more traditional organizations. Adjusting to
the emerging trends and motivational buttons of the ‘new breed of candidate’
gives an organization a keen edge on attracting and leveraging the
best talent. As people work
for cultures, not companies, their perception of you as an employer is of
paramount importance”, he added.
Top 5 influencing factors while choosing an
employer & EVP driver importance by gender:
Salary and employee benefits (48%), work-life
balance (44%), job security (42%), career progression (39%)
and strong management (39%) are the top 5 influencing factors for the
Indian workforce while choosing an employer.
Salary and benefits, work-life balance and job security are the top 3 criteria for men and
women alike while choosing an employer. Interestingly, men prefer organizations
with strong leaders while women find employers who offer robust training
programmes more attractive.
Top 10 most attractive
employer brands in India for 2018:
(In alphabetical order)
·
Amazon India
·
Hindustan Unilever
·
IBM India
·
ITC Group
·
Larsen & Toubro
·
Mercedes-Benz India
·
Microsoft India
·
Samsung India
·
Sony India
·
Tata Consultancy Services
Other key findings from the
Randstad Employer Brand Research 2018
Top reasons Indian employees stay or leave:
Job security emerged as the top factor for an employee to stay with
the current employer, with 45% of the survey respondents indicating
this. Providing increased career growth opportunities could be a great
asset for organizations to attract at least 43% of the workforce, who
said they left their employers for this reason.
Top 3 actions Indian employees take in
order to stay employable:
49% of the workforce indicated that in order to stay employable and engaged at
work, they tend to be open, flexible and also showcase a willingness to
change. An equal number of survey respondents (47%) mentioned that
they undergo skill development trainings, courses etc. to keep
their skills up to date and also adopt the latest techniques and
technologies to stay employable.
As per the survey findings, men are more likely than women to be open and
flexible to change and women are most likely to keep their skills up to date by
trainings or courses.
Top 3 sectors in India by awareness and
attractiveness:
The survey also highlights that the Indian workforce prefers to work for
companies operating in sectors like IT & ITeS (69%), followed by Automotive (68%) and Retail
& FMCG (67%).
About Randstad Employer Brand Research
(REBR) programme:
The Randstad Employer Brand Research programme is based
on a robust research platform that gives unique insight into the key drivers of
talent attraction within our country and across the world. The 30 participating
countries are from Europe, Asia Pacific and the Americas, where Randstad has
active presence. In each country, 150+ large companies are chosen for the
survey.
This company list is presented to a representative cross-section of
relevant respondents: around 3,500 potential and employed workforce between the
age group of 18-65. There is more emphasis on people aged between 25-44 years.
Unlike similar surveys, HR officers, staff members or experts are not invited
to take part in the survey, which guarantees maximum objectivity.
The
respondents are asked to identify the companies they recognize and then to
indicate whether or not they would like to work for them. In the next step,
they evaluate the relative attractiveness of each of the selected companies
based on key factors.
About Randstad India:
Randstad India offers the broadest HR services portfolio
ranging from Staffing, Search & Selection to Recruitment Process
Outsourcing (RPO). The organization has a vast network of offices across the
country to be within the reach of clients, candidates and flexi
workers. The company, previously called Ma Foi is a leader in the HR
services industry in India for the past 25 years and became part of Randstad
through its global acquisition of Vedior in 2008.
The Randstad Group is one of
the leading HR services providers in the world, active in 39 countries across
the globe. Randstad India continues to focus on developing customized and
innovative HR services, leveraging on its unique strengths of geographical
presence and end-to-end capability across all HR service functions.
For more information: www.randstad.in
About Randstad:
The Randstad Group is a global leader in the HR services industry and specialized
in solutions in the field of flexible work and human resources services. We
support people and organizations in realizing their true potential.
Our
services range from regular temporary Staffing and permanent placements to
Inhouse Services, Professionals, and HR Solutions (including Recruitment
Process Outsourcing, Managed Services Programs, and outplacement). Randstad has
top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile,
France, Germany, Greece, India, Italy, Mexico, the Netherlands, Poland,
Portugal, Spain, Sweden, Switzerland, the UK, and the United States, and major
positions in Australia and Japan. At year-end 2017, Randstad had 38,331
corporate employees and 4,858 branches and Inhouse locations in 39 countries
around the world. In 2017, Randstad generated revenue of € 23.3 billion.
Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands.
Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for
stocks in Randstad are also traded. For more information, see https://www.randstad.com/.
For any further queries, please contact:
Manjulakshmi:
+91 9916993240 | manjulakshmi.p@randstad.in
Abhijit Ganu:
+91 9769268386 | Abhijit.ganu@adfactorspr.com
Richa Seth: +91
9930143531 | richa.seth@adfactorspr.com
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