Mr. Anuj Puri launches
ANAROCK Property Consultants Residential Brokerage, Fund & Investment
Platform
Fund will invest INR
300 crore in, Residential projects, targets USD 500 mn by 2020
Mumbai, 27 June 2017:
Anuj Puri, former Chairman &
Country Head of international property consultancy JLL India, today announced
the launch of ANAROCK Property Consultants Pvt. Ltd.,
essentially rebranding JLL's erstwhile residential brokerage business which he
acquired earlier this year. Simultaneously, Puri announced the Firm’s real
estate investment and fund platform, which will invest INR 300
crore in Residential real estate projects.
"We have chosen the brand ANAROCK with
the motto 'Values Over Value' to reflect a business model and
philosophy founded on the bedrock of Trust and Reliability," says Anuj
Puri, Chairman - ANAROCK Property Consultants Pvt. Ltd. "ANAROCK
is the Group Brand, which will house multiple real estate services verticals.
We will provide our regular residential advisory services which charges zero
brokerage from our customers. Additionally, the Firm will operate a
revolutionary business model of bulk-purchasing residential apartment
inventory through a proprietary investment fund.ANAROCK will
also provide debt, equity and mezzanine funding to
residential developers. And this is just the beginning.” Ashwinder
Raj Singh, who continues as CEO - ANAROCK Property Consultants Pvt. Ltd.
is currently enhancing the Firm's team of residential brokers to a Pan India
headcount of 700 by the end of 2017.
ANAROCK’s radical and
disruptive residential brokerage model fully enables supply, demand and
discovery through a digital platform, with transactions facilitated offline via
highly-trained real estate experts. "Our unique, multi-pronged approach
will significantly differentiate ANAROCK from all other players within the
Indian residential property market," says Puri. "We are fully
substantiating the Firm’s motto 'Values Over Value'."
ANAROCK’s Investment
and Fund platform, which is targeting a capitalization of USD 500
million by 2020, currently houses two funds. ROF-I, with its recent
investments, stands fully deployed at INR 161 crore and has already
demonstrated successful exits. ROF-II, for which INR 300 crore were raised in
2016, will invest into meaningful residential assets from a existing
pipeline and its deployment will commence as soon as it completes the last leg
of regulatory requirements.
The Fund’s key focus
areas will be underwriting and asset management, since in the current market
dynamics and with the introduction of RERA and implementation of GST, delta
returns and successful exits can only be achieved through constant monitoring
and robust in-house asset management.
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| Anuj Puri |
“We will redefine the
way residential real estate transaction business is done in India,“ says Puri.
“This company's brand is forged to withstand the test of time. ANAROCK is the
merging of two words. As outlined by British mathematician Charles Howard
Hinton, ANA is the fourth spatial dimension and symbolizes the Firm’s four core
values of Ethics, Integrity, Transparency and Trust.
ROCK is the globally understood symbol of Solidity and Stability.”
With Anuj Puri's proven
background and experience in strategizing real estate companies' success and
growth in India, ANAROCK Property Consultants Pvt. Ltd. has set its
sights on multi-dimensional growth as India’s premier digitally-enabled and
customer-focused residential brokerage and services platform. Real estate
history is being rewritten – yet again.
For media contact
Arun Chitnis
Media Relations – JLLR
(JLL Residential)
Mobile: +91 9657129999
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