ICICI Prudential
Life launches Heart Protect, Cancer Protect
Product Features:
Provides lumpsum payouts on being
diagnosed with a Heart
or Cancer condition
Waiver of all future premiums on being
diagnosed with
a Heart or Cancer condition
Increasing cover feature helps to keep pace with rising
medical costs
Income replacement and hospitalisation benefit in
addition to lumpsum payout
Very affordable – Rs.100 per month for a Cancer
cover of Rs.20 lakh or a Heart cover of Rs.10 lakh'
ICICI
Prudential Life launched ICICI Pru Heart / Cancer Protect. The unique feature
of this product is that it pays part of the insurance cover amount to the
customer on diagnosis of a Heart ailment or Cancer. Thus, the customer gets the
necessary financial support and freedom to choose the best available treatment
to address the medical condition.
Even
after the payment on diagnosis, the policy continues without the customer
having to pay any future premiums.
Customers
have the flexibility to choose the type of cover, either for Heart or Cancer or
have the option to purchase both covers.
Heart
ailments and Cancer together account for over 50% of casualties among Indians.
Medical research suggests that India has the highest rate of cardiac arrests1 in the world and it is estimated that 2 lakh heart surgeries are conducted every
year. Cancer cases
are expected to rise by 25%2
by 2020. Every 13th new cancer patient is from India3.
Today,
with state of the art medical facilities available, both Heart disorders and
Cancer can be effectively treated, if detected early and the patient has the required
financial resources to get appropriate medical intervention.
The
Heart / Cancer Protect product has been designed to enable customers to meet
the costs of treating these conditions. The fact that the payment is made on
diagnosis means that the individual has the freedom to choose the right kind of
treatment at the right time.
It
also comes with an add-on benefit called income replacement which provides 1%
of the insurance cover as monthly payments to the customer. This will offset
any temporary loss of income which an individual may have to face, while
undergoing the medical treatment.
Heart
/ Cancer Protect also offers customers the option of increasing the amount of
cover every year. This feature is meant to help keep pace with the ever rising cost
of medical treatment.
The
affordability aspect makes the product attractive. For as low as Rs.100/-4 per month a customer can
get a Cancer cover for Rs.20 lakh or a Heart cover for Rs.10 lakh.
Mr. Puneet Nanda, Executive Director, said “Protecting
Health and Life is crucial for every working individual with responsibilities. While
we urge individuals to lead a healthy way of life, stress, a sedentary lifestyle,
negligence towards dietary habits etc. are responsible for the growing number
of cases of Heart ailments and Cancer.”
He further added that “The key to fighting these conditions is early detection and timely
treatment. Very often patients do not get appropriate or complete treatment due
to financial constraints. We do understand the impact of such diseases on the
family – both emotionally and financially. The lumpsum payout feature of the
Heart / Cancer Protect product gives customers the flexibility to choose the
course of treatment they want. The features of this product have been
specifically designed to provide customers with the necessary financial
resources to win the battle against these ailments. To ensure easy
accessibility, the product is available for purchase on our website as well as
across all our distribution channels.”
About ICICI Prudential life insurance
ICICI Prudential Life Insurance Company Ltd. (ICICI Prudential Life) is
a joint venture between ICICI Bank Ltd. and Prudential Corporation Holdings
Limited which is a part of an international financial services group
headquartered in United Kingdom.
ICICI Prudential Life was amongst the first private sector insurance
companies to begin operations in December 2000. The Company has maintained its
leadership position, on a Retail Weighted Received Premium basis (RWRP) among
private life insurers. The Company offers products across the categories of
Protection and Savings that fulfil the different life stage needs of customers.
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