Household Awareness of Investment Instruments in India

Household Awareness of Investment Instruments in India

From SEBI INVESTOR SURVEY 2015

According to the SIS 2015 (SEBI INVESTOR SURVEY 2015) data, the awareness level forsavings instruments are almost identical amongst investors and non-investors, whereas a familiarity with investment instruments is extremely low amongst non-investors.

Awareness of even traditional investments like equities and mutual funds is surprisingly low among non investors while an awareness of derivatives, bonds and debentures is in the single digits.

This data shows that there is a need to reach out and educate a wider populace about options available in the securities markets and additionally, expound the effectiveness of probing more deeply into the benefits of diversification, risk management and returns optimization to create a more efficient household financial portfolio.

Awareness of Investment Instruments	Mutual Funds	Equities	Debentures	Equity/Currency Derivatives	Commodity Futures
Awareness	28.4%	26.3%	13.1%	10.4%	9.5%
Investor Awareness	84.6%	79.4%	48.2%	33.6%	29.2%
Non-Investor Awareness	18.7%	17.1%	7.0%	2.4%	6.1%

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