Household Awareness of Investment
Instruments in India
From SEBI INVESTOR SURVEY
2015
According to the SIS 2015 (SEBI INVESTOR SURVEY 2015) data, the awareness
level forsavings instruments are almost identical amongst investors and
non-investors, whereas a familiarity with investment instruments is extremely
low amongst non-investors.
Awareness of even traditional
investments like equities and mutual funds is surprisingly low among non investors
while an awareness of derivatives, bonds and debentures is in the single digits.
This data shows that there is a need
to reach out and educate a wider populace about options available in the
securities markets and additionally, expound the effectiveness of probing more
deeply into the benefits of diversification, risk management and returns
optimization to create a more efficient household financial portfolio.
|
Awareness of Investment Instruments
|
Mutual Funds
|
Equities
|
Debentures
|
Equity/Currency Derivatives
|
Commodity Futures
|
|
Awareness
|
28.4%
|
26.3%
|
13.1%
|
10.4%
|
9.5%
|
|
Investor Awareness
|
84.6%
|
79.4%
|
48.2%
|
33.6%
|
29.2%
|
|
Non-Investor Awareness
|
18.7%
|
17.1%
|
7.0%
|
2.4%
|
6.1%
|
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