Women's Day, Jaypore.com joins a crowdfunding campaign to provide women in the saree weaving community

This Women's Day, Jaypore.com joins a crowdfunding campaign to provide women in the saree weaving community with a Padma Shri awardee's innovation that will change their lives

Jaypore.com, the online portal that showcases the best designs from artisans and craftsmen from all over India, wishes to make a genuine impact in the lives of women and is partnering with Padma Shri award winning innovator, Mallesham, in his crowdfunding campaign on Fueladream.com

Mallesham Chintakindi, a school drop-out hails from a family of Pochampally saree weavers. He invented the Laxmi ASU machine to ease the suffering that his mother and countless other women go through while waving sarees. Chintakindi used to watch his mother toil at making the patterns (ASU) for each saree. She used to make 18000 hand movements and set over 25 kilometres of thread every single day to make two sarees. It caused her immense pain; the work was repetitive and unyielding.

 

Ms. Shilpa Sharma, Co Founder
 at Jaypore.com

The machine that he has invented automates the process of pattern making for the saree (called the ASU process). Earlier, young girls and women would end up working 8 to 9 hours winding silk thread leaving them with no time for school. With this machine, this brutal process gets automated and is literally giving the women weavers a new lease of life.  

He has received widespread acclaim for this machine, some of which include the Padma Shri by the Government of India. He has been recognised by The President of India, Pranab Mukherjee and the Prime Minister, Narendra Modi. He is a TED Talk speaker, MIT, FAB LABS, USA selected ASU machine as the best innovation in Asia, FORBES listed his innovation as one of the 7 powerful rural innovations. However, none of this recognition and praise has converted into any sort of help to get this life changing machine to the poor and underprivileged weavers of the Pochampally saree community.

Small weavers could only afford to pay 10% of the actual cost of the machine. Frustrated by this reality, he turned to crowdfunding to help reach weaver families. Encouraged by the overwhelming success of his first campaign, he is running a second one to make sure this machine reaches even more families.

90% of the cost will be crowdfunded & Jaypore.com is supporting us in this campaign.

Jaypore.com is dedicated to impacting the lives of women and girls across the country. They saw this campaign and were so impressed by the impact it has had, that this Women’s Day they have committed Rs 1.75 lakh to the campaign.

Shilpa Sharma, Co-Founder of Jaypore says, “We live in an age where opportunity while abundant isn’t accessible to everyone. Women’s empowerment is high up on Jaypore’s to-do list. The fact that creating such beautiful patterns for sarees robs the women of the Pochampally weaving community of a chance to make their own way in the world left an indelible mark on us.”

  

Ranganath Thota, Founder & CEO of FuelADream says, “We are thrilled that a brand like Jaypore.com is partnering with innovators like Mallesham to alleviate the problems that these women face. Crowdfunding is allowing corporates to make a significant social impact and this is a great example of that.”

  

About Jaypore

Jaypore.com is an online portal that presents India's most beautiful products to the world. They discover and work with the best artisans, craftsmen and designers from all over India and also work towards reviving forgotten crafts. They are also storytellers; weaving stories about amazing product and the people behind them. They focus on products with unique, high quality craftsmanship, unmistakably local designs that have a global appeal. The products include apparel, jewellery, home décor, art, vintage treasures and more. They are based out of New Delhi.

About FuelADream.com

FuelADream.com is a crowdfunding marketplace for people & organizations that aim to raise funds for creative ideas, causes, charities etc. It went live in mid-April 2016 and has already raised close to 3 CR INR for over 75 campaigns. They are based out of Bangalore.

Fueladream.com is the brainchild of Ranganath Thota. His team is focused on transforming how people raise and contribute money for ideas, social causes and other activities. FuelADream.com connects the campaign owners (people who want to raise money) to funders in a very productive and engaging way.

For further information, contact: Priya Kumari at Media Moments +91.910804837

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