Elara Technologies Introduces a Unique Offering
for the Indian Real Estate Ecosystem for International Exposure..!
- To leverage synergies
through affiliation with REA Group for presence at SMART Investment and
International Property Expo
Elara Technologies Pte
Ltd, which now owns PropTiger.com, Housing.com and Makaan.com, today
announced a first of its kind offering for the Indian Real Estate ecosystem to
provide them international exposure.
Part of REA Group, SMART Investment and
International Property Expo is Asia’s longest running property and investment
showcase with editions across the region.
Aligned with Elara Technologies’ long term vision to become
India’s leading online-to-offline (O2O) digital real estate services platform,
this association would enable the company to offer attractive solutions
to Indian real estate developers to showcase their properties to a wide
international audience as well as the large Indian diaspora residing overseas,
particularly in Singapore and Malaysia. The expo will have over 50
developers and more than 15 service exhibitors from across the globe including
Malaysia, Thailand, UK, Australia and Malaysia among others. The expo also
witnesses around 4,000 visitors including 500-600 NRIs.
As part of this an integrated product offering, the developers
would also have the option of engaging solutions provided by Out of Box
Interactions (OoBI, part of Elara Technologies). The company offers
cutting edge solutions that help home buyers visualize their dream homes and
provide developers a variety of technology-enabled marketing solutions to help
them showcase their properties.
Commenting on this, Mr. Mani Rangarajan, Chief Business Officer -
Platform Business Unit, Housing.com said, “Our association with SMART
Investment and International Property Expo is one of the first offerings that
leverages our affiliation with the REA Group and is a one-of-its-kind
opportunity that offers unprecedented international exposure to the Indian real
estate ecosystem. In line with our objective to become a leading O2O player in
the segment, this association will help Indian developers tap the lucrative
overseas market, both from a home buyers and investors perspective.”
“One of our objectives as an enabler is to contribute towards the
evolution of the real estate ecosystem in India and make it future ready. And
at the event we are doing this through OoBI – a technology-enabled
solution that is used by over 200 developers. We are certain that developers,
both Indian and foreign would find value in it” he further added.
Speaking about this, Mr. R. Chandramouli, CEO & President,
Emerald Haven Realty Ltd. (TVS Group) said, “The SMART Investment and
International Property Expo is one the most important events for real estate developers
across the world and we are glad that Elara Technologies has facilitated the
Indian developers to showcase their properties at the event. Not only does this
give us an opportunity to cater to the huge Indian diaspora in Singapore, but
also takes real estate marketing a notch higher through innovative
technology-enabled solutions. Also, Singapore has a large South Indian
population which makes it an even more attractive proposition for us. We look
forward to the exhibition this year and hope this is the beginning of a long
standing association.”
Talking about this association Ms. Deep Vaswani, Business
Development Manager,GoHome.com.hk, SMARTExpos.com and SquareFoot.com.hk said, “Elara Technologies operates one of the biggest
digital real estate networks in India and our association with them is a great
opportunity for us to tap the Indian real estate developer ecosystem that
caters to a large section of the Indian diaspora that resides in Southeast
Asia. India is one of the most attractive real estate markets in the region and
the presence of Indian developers would certainly be appreciated by the
investors and visitors to the exhibition. We hope that they would benefit
from the participation at the event.”
In January earlier this year, PropTiger.com and Housing.com
announced a merger to for India’s largest digital real estate entity with an
objective of becoming the country’s preferred full service online-to-offline
(O2O) real estate platform.
The company is the only player
offering the full range of real estate services, such as personalised search,
virtual viewing, site visits, legal and financial diligence, negotiations,
property registration, home loans and post-sales service. As part of the
deal, REA Group, a leading digital real estate company with interests in
Australia, Asia and Europe also acquired a strategic stake in the company.
The SMART Investment and International Property
Expo is scheduled to be held in Singapore on March 25 and 26, 2017 at
the Suntec Singapore Convention and Exhibition Centre.
About Elara Technologies Pte Ltd
Elara Technologies Pte Ltd is a Singapore-based
information technology services company and the holding company of Housing.com,
PropTiger.com and Makaan.com. The company provides digital real estate
marketing and transactions services. PropTiger.com and Housing.com merged in
January 2017 to create India’s largest full service online-to-offline (O2O)
real estate platform.
PropTiger.com
PropTiger.com is India’s leading real estate
advisory firm offering a one-stop platform for buying residential real estate.
Founded in 2011 with the mission to help people buy their dream homes, PropTiger.com leverages the power of information
and the organisation’s deep-rooted understanding of the real estate sector to
bring transparency and trust in the process.
PropTiger.com helps home-buyers through the
entire home-buying process through a mix of technology-enabled tools as well as
on-ground support. The company offers researched information about various
localities and properties and provides guidance on matters pertaining to legal
paperwork and loan assistance to successfully fulfil a transaction. Since
inception, the platform has sold homes worth nearly $1.5 billion to
17,000+ people.
The company has acquired several companies like
Makaan.com, Out of Box Interactions and 3DPhy to strengthen its portfolio of
offerings.
Housing.com
Founded in 2012, Housing.com is a
technologically innovative real estate platform for buying, selling and renting
homes. The company offers over 600,000 verified listings through a trained team
of data collectors, analysts, auditors and photographers. With over 100 data
points per listing, the in-house Data Sciences Lab is empowered with a significant
body of information to allow buyers and sellers to make more informed
decisions.
Housing.com has led a number of strategic
acquisitions that include Indian Real Estate Forum (IREF), India’s largest
community forum on buying and selling homes; Realty Business Intelligence
(RBI), a company focused on doing due diligence of new real estate projects;
and HomeBuy360, a popular software for developers to manage and enhance their
marketing and sales efforts.
Makaan.com
Makaan.com is an online real estate marketplace
committed to providing an assisted home buying experience to its consumers.
Makaan.com helps users make wise and profitable decisions regarding buying,
selling and renting of properties in India. With superior technological
features, credible data and real-time intelligence on property search, makaan.com is well
positioned to serve as the preferred partner for home buyers and sellers.
Makaan.com has over 500,000 listings on the
platform across 50 major cities, including Delhi, Mumbai and Bangalore.
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