Pune Real Estate 2016 & 2017: The Year That Was, And The Year Ahead
by Mr. Kishor Pate, CMD –
Amit Enterprises Housing Ltd.
2016 did not bring as
much cheer to Pune's real estate market as previous years had. Nevertheless,
Pune outperformed Mumbai by between 20-25% in terms of overall sales.
The
highest-selling category in Pune was mid-range properties priced between Rs.
35-50 lakh within the city's municipal limits and its nearby periphery,
followed by lower budget housing on the outskirts priced between Rs. 15-30 lakh.
The latter pricing category offered on the market saw some response; however,
whether it sustainable is debatable.
The questions which
bothered most buyers in 2016 were:
1.
What are the hidden
cost?
2.
Does the location
serve my purpose?
3.
Will the project I am
interested in be completed as per promised timeline?
4.
Is the developer
inherently RERA-compliant?
Due to these
completely understandable apprehensions, reputed builders saw the most number
of serious inquiries in 2016. It would not be an exaggeration to observe that
the year saw developers being examined with microscopic scrutiny.
There was
clear evidence that Pune’s property buyers have become very aware of their
rights, and that they can expect their interests to be protected by the
upcoming RERA; promoters will not be able to dictate terms as they so far have.
However, irrespective
of the potential protection that RERA will provide, buyers were more focused on
the reputation of the builder than prices. This was a significant change of
temperament among Pune’s traditionally price-sensitive consumers. It indicated
that long-term investment value and growth now matters more to them than
short-term savings.
More than ever before,
the inherent value of sticking to players with an established track-record will
make itself felt in 2017. When RERA becomes a nation-wide reality in mid-2017,
Pune’s established developers with a good track record quality products and
transparent dealings via official financial channels will emerge as dominant.
Once the Real Estate Regulatory Bill kicks in, fraudulent builders will be
pulled off the market, and there will be more clarity than ever before about
the genuine opportunities that Pune's real estate market offers.
For the entire year of
2016, Pune remained a buyers' market and primarily end-user driven. Developers
vied with each other for customers in most locations - a 'competition' in which
only those with projects nearing completion emerged as clear winners.
High
buyer caution prevailed throughout the year with regards to pre-launches and
under-construction projects in the earliest stages of development. With many
projects offering ready-to-move options to buyers and investors, the thought of
having to wait for 2-3 years before gaining possession simply failed to
entice.
The locations which
scored highest with buyers in 2016 were not the overpriced central locations,
but those which offer good connectivity to Pune's various workplace hubs while
circumventing the steep price points of the city's central areas. Most buyers had
a firm list of must-haves to refer to:
·
Proximity to the
city's various workplace centers; good overall connectivity via roads and
public transport
·
Rational property
prices
·
Availability of good
schools, affordable healthcare, shopping and entertainment
·
Market-proven
reliability of developers' brand.
In terms of location,
Undri-Pisoli in Pune's south-eastern sector was a clear favourite with buyers
employed in the city's Infotech sector and manufacturing industries, as all the
requirements were available as above, Also Ambegaon in the south-western part
saw a lot of conversions, thanks to its good connectivity to Mumbai as well as
onward to Satara and Kolhapur.
Apart from the fact
that these locations are extremely well-connected, they also drew demand
because they have a good supply of completed projects by reputable developers.
Fast-paced infrastructure deployment also helped bring these two locations to
the top of the charts in 2016, and will continue to sustain their desirability
in 2017.
Bhugaon, Keshavnagar
and Manjri in the city's eastern quadrant saw a lot of absorption because of
overall access they provide to various key areas of the city. Though they are
still emerging in terms of general infrastructure deployment, these are
certainly locations to watch in the future.
In terms of general
pricing, Pune saw a correction of 3-6% in property prices in most markets. Most
developers rolled out additional schemes to attract buyers to their projects,
with varying degrees of success. Construction-linked plans drew some interest,
but the clear winners among such schemes were all-inclusive packages which
included all statutory costs such as VAT, stamp duty and registration fees.
Buyers showed a lot of preference for transparency in pricing, a decent saturation
of in-project amenities and facilities, and developers whose trustworthiness
was not in question.
2017 will be a year of
significant and much-needed change for Pune's property market. The Government's
demonetization initiative has kick-started a process of elimination of
fly-by-night developers and the cash components in the transactions will come
to an end- a process which the final implementation of RERA will bring to
culmination.
There will be a lot of consolidation throughout the year, with
such players yielding whatever marketable land parcels and incomplete projects
they hold to more established players.
2017 will not bring
any further correction in Pune's residential property prices, as demand is
already returning in force to the city's property market. Also, the fact that
RERA will bring with it a significant additional financial burden on developers
with regards to various statutory compliances, prices may go up towards
mid-year.
Nevertheless, the year
ahead will be favourable for property buyers in Pune. It will continue to be a
buyers’ market, and the relationship between developers and buyers will see a
major upgrade because buyers’ rights and interests will be well-defined and
well-protected by the new Real Estate Regulatory bill. This is what the
Government wants to achieve.
About
The Author
Kishor Pate, Chairman
& Managing Director of Amit Enterprises Housing Ltd.
is the driving force behind one of the most successful real estate development
firms in Pune and beyond.
Apart from its signature luxury projects like
Montecito in Sahakar Nagar and other premium gated townships, AEHL has also
launched highly successful affordable housing projects like Astonia Classic and
Colori in Undri and the Mediterranean-style township Astonia Royale in
Ambegaon.
For media Contact
Mr. Jay Kalghatgi
Client Interface - Copyconnect
Mobile: 9320142248
Mobile: 9320142248
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