Affordable Luxury
Finally Arrives In Pune's Koregaon Park
- Mr. Yogesh Mehra, CEO
& Co-founder - YOLO Homes
Pune's Koregaon Park
has some very unique real estate market attributes. While this elite locality
hosts the homes of some of the city's established 'old wealth', it also boasts
of other grades of luxury homes - specifically multi-storey apartment projects
which address the luxury aspirations of Pune's younger set of entrepreneurial
success.
The city's Infotech sector, which is firmly ensconced around this
high-profile location, has been particularly responsible for spawning the
demand for such luxury homes in Koregaon Park.
The combination of old
and new wealth driving the luxury homes segment in Koregaon Park has exerted
considerable upward pressure on the price tags attached to luxury residential
properties here.
Mr. Yogesh Mehra, CEO & Co-founder - YOLO Homes |
For all that, however, Koregaon Park continues to enjoy a uniquely balanced demographic, refusing to transform into one of those rarefied locations like Boat Club Road which none but Pune's most financially exalted can afford to call home.
Up-and-coming professionals, working couples as well
as retiring personnel all have an equal interest in buying homes in this
thriving, green, up-market area of Pune which, thanks to its superlative social
infrastructure, offers them a superlative lifestyle.
On the one hand, this
essential balance that Koregaon Park provides is what makes it tick. On the
other hand is the fact that this location work immaculately in terms of its
excelent connectivity.
Koregaon Park is accesible via several major roads like
the Pune-Sholapur Highway, the Mumbai Highway and the Mundhwa-Kharadi Road.
Connectivity within Koregaon is provided via North Main Road and South Main
Road, and there are several bus stops in the area.
Pune Railway station is only
4 kilometers away while the all-important airport is a mere 10 kilometer drive
via Samrat Ashok Road.
Prominent educational
institutions around Koregaon Park include the National Institute of Fashion
Designing, St. Meera Girl’s College, Poona School, Bishop School, Vibgyor and
Suvarna School, while Inlaks Budhrani Hospital, the Sadhu Vaswani Missions
Medical Complex and KK Eye Institute add an important layer of healthcare
availability.
In terms of its
residential real estate market, however, Koregaon Park has in the past
presented a rather stilted profile. Developers active in this locality have
been ignoring the larger mass market and concentrating almost exclusively on
the rich and wealthy.
Granted, residential supply has been considerably
constrained in Koregaon Park because of lack of land parcels for new
development. However, the redevelopment of older buildings has so far yielded
only luxury residential towers.
The affordable housing segment has consistently
gotten the short end of the stick, with none of the prominent builders in
Koregaon park having shown any willingness to sacrifice the fat profit margins
of super-luxury homes.
This unfortunate fact
has so far discouraged people with less exuberant budgets to consider Koregaon
Park as an option at all, except when it comes to the unexciting choices
presented by the area's resale market. Small, leaky flats in very old
buildings, often with no reserved parking, lifts or adequate security have been
the only offerings.
This is now set to change, with a new affordable luxury
housing project now finally being developed on Koregaon Park's prominent German
Bakery Road, which also hosts the high-profile luxury hotel O.
Arguably the
most accessible of locations here, this quiet, verdantly green corner of
Koregaon Park has attracted a 70,000 square foot, high-quality and affordable
residential project of 125 units.
This new supply meets
the broadest base of demand in this unique area head-on. Consisting exclusively
of affordable studio and 1 BHK flats, the project is the result of a
partnership between Ashtika Lifestyle and YOLO Homes.
While Koregaon Park has
no dearth of hyper-expensive, oversized luxury apartment projects, the huge
demand for smaller luxury units is now being addressed by this unique new
project with advanced lifestyle features, at very affordable ticket
sizes.
About
The Author:
Yogesh Mehra is
Co-founder & CEO - YOLO Homes, and has over 20 years of real estate
industry experience. He has traveled the world to study contemporary
residential living formats, and has worked with numerous leading brands.
As
CEO, he spearheads the YOLO Life franchise of 100% managed and facilitated
convenience homes in India.
For media contact
Jay Kalghatgi
Client Interface - Copyconnect
Mobile: 9320142248
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