What Drives The Growth
Of Theme-Based Housing?
By Mr. Shubhranshu
Pani, JLL India
Growing competition and
rising aspiration has led to more sophisticated real estate development in
India. With increased globalization, Indian consumers are rapidly being exposed
to global standards and desire to live a luxurious life. This is acting as a cue
for developers to develop classier projects.
Enviable location,
spacious living spaces and pleasing architectural design are the basic
expectation of modern home buyers in the prime residential category. With
architecture becoming an important criterion of choosing a property, urbane
residences have emerged as a successful strategy in the Indian real estate
domain.
To differentiate their residential products, add a unique dimension and
meet the growing aspirational demand of buyers, developers are now coming up
with theme-based housing projects in various cities of India.
They are launching these
projects in and around metropolitan regions such as Delhi NCR, Mumbai,
Bangalore, Chennai, Pune, etc., primarily due to their higher concentration of
corporate employees with high disposable incomes.
The buyers of luxury
theme-based projects are niche clients, as these projects target a specific
category of clienteles such as HNIs and NRIs, and are customised to meet their
demands.
 |
| Shubhranshu Pani, JLL India |
Taking Luxury To The
Next Level..!
Parks, swimming pools
and health clubs and many other features now form the basis of any residential
development, and are no longer considered luxurious.
Theme-based projects are
more elegant; they are developed on various themes such as international
culture, geography, IT, sports, children and senior living, among others. On
the architectural front, Egyptian, Arabic, Spanish, Mediterranean, Roman and
Moroccan themes are some of those being imprinted on such housing projects at
the design level.
Sports Cities and Disney-inspired residential projects are
among the most popular currently. There is no doubt that theme-based projects
help attract both developers and end buyers as like-minded people of same
profession, when compared to normal projects.
Examples Of Themed
Luxury Projects..!
· Bengaluru-based Vakil Housing is
coming up with Vakil Hamlet, which is based on medieval English
lifestyles and Moghul Garden City, which replicates the Shalimar Gardens
· Purvankara Builders is offering the lifestyle of
Venice in Bengaluru at PurvaVenezia
· Akshaya Group has tied up with Disney to
develop a Disney theme residential project of 47 acres in Chennai
· Another Disney themed project by Supertech is FableCastle on
Yamuna Expressway
· Ambrosia by Ajnara Group in Noida is a
residential community built on a Spanish theme
· A Rome-themed residential project in Noida is
being developed by Supertech
· Lavasa Villas in the Lavasa region
of Pune is inspired by the Mediterranean theme
· DLF Ridgewood Estate in Gurgaon is yet another
housing project exhibiting Mediterranean-style architecture
These are just a few
examples of luxurious theme-based projects in India today.
Due to the novelty
factor attached to theme-based housing, this type of development will witness
quite a lot of growth in times to come.
Developers in India are now entering
into joint ventures with foreign interior designers, international architects,
design firms and hospitality brands to develop many more theme-based
residential projects.
About the author
Mr. Shubhranshu
Pani,
Managing Director – Strategic Consulting,
JLL India
For media contact
Arun Chitnis
Head – Corporate
Communications & Media Relations
JLL India
Level 6, Amar Avinash
Corporate Plaza
Bund Garden Road,
Pune 411001.
Tel: (020) 30930441 Fax:
(020) 40196101
Mob: +91 9657129999
No comments:
Post a Comment