Indian Consumers purchasing online more frequently.

Indian Consumers 

purchasing 

online 

more frequently.

Payments through smartphones 

in India is at 25% - higher than 

the global average of 12% - 

and is in sync with China's average

 Increasing number of consumers in the country are embracing online buying and their frequency of hitting the e-commerce platforms is growing, a joint report, titled ‘Shaping Consumer Trends’ by industry body FICCI and PwC, said. 

While, in 2013 only nine per cent of the consumers surveyed used online channel to purchase products on a daily basis, in 2015 the share had gone up to 12%, the report said.

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