Pearson ties-up with Hippocampus for their Annual 15 Books Campaign

Pearson ties-up with Hippocampus for their Annual 15 Books Campaign

The much-awaited 15 Books Campaign, one of theprime initiatives of Pearson, the world’s leading learning company, was inaugurated in Hyderabad across the Pearson managed schools, Hillside, Kompally and Vista School.

This annual campaign is conducted across all Pearson schools where,every student from grades 1-8, will read 15 books through the year from the across the chosen genre.These books are made available to them in the school library. On completing reading the 15 books, students will be recognized by awarding completion certificates at the end of the academic year. This program meaims to in still a spirit of reading in students by exposing them various literary pieces, across genre and thus making learning a rewarding experience for them.

The success of this programme has encouraged the schools to adopt the same for the sixth consecutive year.This time around, the student’s excitement knew no bounds when Pearson partnered with Hippocampus Reading Foundation, a renowned organization which aims at encouraging reading among children, at all levels.

Ms. Shalini Srinivasan, a renowned author of the comic series, Amara Chitra Katha, inaugurated the campaign and unveiled 15 books in the library. She conducted a gripping story-telling session which had the students listening to her in rapt attention. She also read paragraphs from her book, ‘Gangamaa’s Ghariyal,’ which was thoroughly enjoyed by students and teachers alike.

Speaking on the occasion, Ms. Shalini said “I appreciate the effort taken by Pearson Schools in promoting book reading among students. It is important to guide and encourage students to inculcate the habit of reading apart from regular academics. Making reading a regular practice can help students to de-stress and eliminates negative thoughts. It can bring in a lot of positivity and develop logical thinking which in future may help them in cracking several competitive exams, which involves reasoning and critical thinking”.

This year, Pearson has partnered with the Hippocampus Reading Foundation, to train the librarians to make the library sessions interactive and appealing to the students. Besides, Hippo Campus will also    orient the librarians and teachers to use the GROW programme, which assesses the reading levels of children, encourages them to read books at their skill levels and helps them to improve their reading comprehension skills.

“I always look forward to the 15 Book Campaign as I get lost in the interesting world of books, reading is my favorite pastime and I never let go off an opportunity to try different genres of books,be it fiction, mystery, science or literature” said Harsh, a student of Hillside School.

​​“We are glad to partner with Hippocampus on this initiative, at Pearson Schools; we believe reading is an integral part of the curriculum, there is nothing that widens ones horizons likereading does.It was great to see the students make the most of this opportunity” said Mr. Harish Doraiswamy, Vice President, Direct Delivery, Schools Vertical, Pearson India.

About Pearson Schools

With over 21,000 students across 18 cities in the country, Pearson Schools offers school management services in India, with a vision to create future-ready global youth who will enhance society through their scholastic achievements, exceptionally honed life skills and holistic overall development.

In addition to academic excellence, the schools emphasize on equal attention being given to sports and cultural activities. Pearson Schools seek to provide the best of academic standards with international teaching methodology, qualified and trained teaching staff, multimedia-based interactive content and more; thereby making it a fun learning environment that is innovative, challenging and enterprising for each student.

Pearson Schools manage, operate and deploy the best infrastructural facilities and provide tremendous opportunities for students to excel in academic, literary, social and cultural skills alike. 

For more information, please visit www.pearsonschools.in

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