Payworld signature outlets launched in Chennai
Payworld Bazaar brings e-commerce market place closer to the distant
rural consumer
Payworld, a Payment facilitator, launched its Signature Outlets along
with Payworld Bazaar in Chennai as a part of its campaign to open 1000 such retail
outlets in a three year time span in the state.
One of the highlights of the signature
outlets would be the facility of Cash Point and Payworld Bazaar. Like an ATM,
the Cash Point enables debit or credit card holders to withdraw monies to a
maximum limit of Rs 2,000 at one go. Cash points of Payworld in collaboration
with State Bank of India operate in areas where ATMs of commercial banks are
not available to date.
Payworld had opened Signature Outlets only some months
ago in Indore, Madhya Pradesh, Central India besides some more in the Western
state of Maharashtra, including India’s financial capital of Mumbai.
Regarding the signature outlet and Payworld
Bazaar, Praveen Dhabhai, Chief Operating Officer, Payworld said, “The signature
outlets will offer all existing services including domestic money remittance,
rail and air reservation, mobile and TV DTH recharge, assisted e-commerce, and
cash point. We however expect to treble the transaction volume from these
outlets over the conventional Payworld retailer. On the other hand, with over
50,000 SKUs (stock keeping units) and growing rapidly, the Payworld Bazaar
would be available through the company’s network of 62,000 retailers. Our
retailer outlets would help aspiring consumers without fancy electronic gadgets
to open a digital wallet account to make online payments, especially in the
rural areas and assist such consumers to undertake hassle free online
e-commerce transaction without any technical glitches,”
Mr.Dhabhai said: “These signature outlets are
located in high footfall areas and serve as a one-stop solutions shop.”Payworldputs
offline consumers in a comfort zone by bringing inlots of conveniences for the non-tech savvy consumers with wide ranging services – from mobile
recharge to DTH renewals, railway and
air reservations, utility payments and most importantly sending money to any
bank account in India through its retail touch points that number over 62,000 that
could reach close to 3,00,000 in three years.
Payworld has set an ambitious revenue target
of Rs.10,000crore plus(about US$ 1.538
billion at USD$ one to 65INR)as part of its plan to increase its retail
foot print pan India to 3,00,000 outlets from the current level of 62,000
outlets including 10,000 signature outlets in a three year time period.
About Payworld:
Payworld is an initiative from
Sugal&Damani group of companies. Sugal&Damani is having the group
turnover exceeding US$ 2 Billion. Flagging off its operations in 2006, Payworld
has built a formidable presence in India with over 62,000 active retail
touch-points across 630 cities and 23 states providing access to untouched
market segments to the service providers. Payworld, which builds on the
business philosophy of “Making Life Simple” offering smart solutions by their
intelligent electronic transaction processing platform where a consumer can do
transactions by visiting retail touch points by paying cash. These retail
points use Payworld’s application which runs on Desktop/Laptop Computers and
Mobile phones using Android, Windows, iOS & Java platforms.
Under this platform, Payworld offers a
plethora of utility services to its consumers in terms of Domestic Money
Remittance, Mobile and DTH recharges, Rail, Air and Bus reservation and Utility
Bill collections, Digital Wallets, Cash withdrawal points and assisted e-
commerce.
Approximately over 100 million transactions are done using this
platform every year through our 62,000 active retail touch points spread across
India.
Capitalizing on operational expertise, robust
in-house developed technology & implementation and timely introduction of
new services made Payworld the only profitable company in its class having 40%
CAGR.
Payworld’s 100% subsidiary Smart Paisa , which is a
mobile wallet reaching out to non tech savvy smart phone users for
penetration to unbanked population through the assisted mode. Smart Paisa is an RBI approved PPI (Pre- Paid
Instrument – Digital/ Mobile wallet) issuer which has users doing primarily
Domestic Money remittances through the assisted mode.
Payworld services assume great significance
against the backdrop of greater financial inclusion of the population
especially by reaching out to the unbanked population for more and more
cashless transactions to make financial inclusion task easier for the
government and the users.
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