Sony launches its
first “X” series smartphones in India
Experience the First “X” series smartphones, “XperiaTM
X” and “XperiaTM
XA”, featuring next-generation technologies
in camera, battery and design
·
0.6 sec
from launch to capture in a click on the new Xperia X
·
Intelligent
Auto Focus for clearer photos
·
The
all-new Predictive Hybrid Autofocus in Xperia X is developed in close
collaboration with Sony’s α™ camera engineers
·
Amazing
selfies in low light
·
Edge to
Edge 5” Display on the Xperia XA for a perfect fit
·
Two days
battery life
Drivingon its vision
for the future of communications, Sony India today unveiled its all new “X”
series smartphones with the launch of - XperiaTM
XandXperiaTM
XA. These advanced
smartphones are designedto further elevate the smartphone experience for its
consumers.
Amongst many revolutionary
innovations, the XperiaTM
XandXperiaTM
XA brings refined design language, advanced imaging capabilities, contoured
software functionality and unparalleled connectivity with a host of
experiences. Redesigned for creating increasingly personalised and
intelligent products and services, these all new stylish smartphones offer
unified design with beautifully crafted body.
First “X” Series
smartphones: Xperia X and Xperia XA
The
Xperia X series embodies Sony Mobile’s new brand vision through adding new
layers of intelligent technology across popular and acclaimed Xperia features:
camera, battery and design, to make every day smarter and simpler.
Predicting
the unexpected is difficult, but not impossible - the next generation Xperia camera takes
spontaneous capture to another level allowing you to shoot in sharp focus, even
for spur-of-the-moment shots. The quick camera makes it easier to capture
split-second scenes. Start-up is twice as fast and shots are captured at
blink-of-an-eye speed, so you can go from stand-by to capture in approximately
0.61 seconds.The all-new Predictive Hybrid Autofocus in Xperia X is developed
in close collaboration with Sony’s αTM camera engineers; it lets you
choose your subject and then predicts its motion, so you can capture the action
in perfect focus, free from blur.
Advanced
features require the battery stamina to match, and Xperia X series incorporates
Sony’s smart battery management to
deliver up to two days battery life1. Not
only will it keep your phone running for longer from one charge. Xperia X and
Xperia XA benefits from a battery lifespan that’s up to twice as long with
Qnovo’s Adaptive Charging technology2 and Sony’s smart battery
management system. Both the phone arepowered to make the most of their
advanced capabilities, with Xperia X featuring the 64 Bit Qualcomm®
Snapdragon™ 650 processor and Xperia XA featuring the 64 Bit MediaTek® MT6755
Processor for ultra-fast connectivity
As
part of their unified design concept, Sony designers researched premium
materials, texture and curvature for the most
natural palm fit. Both Xperia X and Xperia XA brings a curved glass display within a
rounded, continuous frame for a familiar form that feels comfortable in your
hand. Xperia XA features a stunning edge-to-edge display to integrate
seamlessly into your life.
A
mobile camera experience unlike any other, Xperia
X offers 1/2.3” 23MP camera, 24mm wide Sony’s award-winning G Lens, 13 MP
Extra high sensitivity wide angle front camera with Sony Exmor RS™ makes it
your perfect companion to click selfies under any light conditions
Designed
for aesthetic perfection, Xperia XAalso
produces perfect selfies and groupies with 88 degrees wide angle which allows
you to capture more in the frame. The
low light technology and extra sensitivity in tough conditions packed with
Xperia XA is a treat for selfie lovers.Designed by leading creatives at Sony, Xperia XA features borderless design and curved glass, making it comfortable to hold
for everyday convenience. These new stylish smartphones by X series are all set
to revolutionise your communication and give ultimate smartphone experience
that will set new benchmarks.
Xperia X and Xperia XA both have dual SIM
capabilities andare capable to support 4G network. They will be available in
all Sony Center, Xperia Flagship stores, top mobile and electronic stores and
online through Amazon.
Pre-booking of Xperia X can be done at all
authorized Sony mobile dealers and online exclusively on
Customers will get free content worth
over Rs. 2,700 with applications like:
Sony LIV: Free 3 months subscription
worth Rs. 299
Hungama Play: Free 3 months subscription
worth Rs. 750
Kindle: Free e-book worth Rs, 1,000
Gameloft and Modern Combat: Pre-installed
Full HD games with free credits worth Rs. 780 exclusively in Xperia X
To make it easy for customer’s pocket, Xperia
X can be purchased with an EMI of Rs. 2,999 from 6th to 30th
June, 2016.
|
Model
|
MRP
|
Colour
|
Availability
|
|
Xperia X
|
Rs. 48,990
|
White, Graphite
Black, Lime Gold and Rose Gold
|
7thJune, 2016 onwards
|
|
Xperia XA
|
Rs. 20,990
|
White, Graphite
Black, Lime Gold and Rose Gold
|
Third week of June, 2016
|
To learn more, please visit
Legal
1)
Facts and features may vary depending on local variant. 2) Operational times
are affected by network preferences, type of SIM card, connected accessories
and various activities e.g. playing games. Kit contents and colour options may
differ from market to market. The full range of accessories may not be
available in every market. 3) Icons displayed are for illustrative purposes
only. The homescreen may appear different in your product. Some features may
not be available in your country or area.
“SONY”
is a registered trademark of Sony Corporation. “Xperia” is a trademark or
registered trademark of Sony Mobile Communications Inc. All other trademarks or
registered trademarks are the property of their respective owners. Additional
information regarding trademarks may be located on our website at: www.sonymobile.com/global-en/legal/trademarks-and-copyright
1
On Xperia X and Xperia XA only. Battery life has been measured against Sony
Mobile Communications AB's smartphone usage profile, defined in September 2014
to represent the typical smartphone user's active condition, including but not
limited to a range of usage scenarios (calling, texting, web browsing, social
networking, game playing, music listening, picture taking, picture browsing,
online video watching, video recording and playback.)
2
Qnovo adaptive charging is featured on all X series models. 2x battery
lifespan refers to Xperia X with Qnovo enabled when compared to Xperia Z2.
During laboratory battery capacity retention cycle testing conducted by Sony
Mobile Communications and Qnovo Incorporated, the battery cell used in Xperia
Z2 achieved a lifespan up to 2 times longer with Qnovo. The result may vary
depending on conditions and environment.
3Battery
life is estimated at up to 3.5 hours based on continuous usage, with an extra
12 hours available using in-case charging. Usage measured against Sony Mobile’s
typical accessory user profile (including but not limited to voice input, calls
and message dictation). Performance may vary according to usage.
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