Sony launches G Master™ Brand of professional full-frame
lenses
Introduces three new lensmodels to deliver revolutionary
imaging experience
Sony India, a leader in digital imaging solutionstoday
introduced the new G Master brand of interchangeable lens today. The innovative
addition furtherproliferates its robust product lineup that effectively
responds to the diverse needs of photography enthusiasts.
Representing the
ultimate blend of high resolution and beautiful bokeh, Sony India today
introducedits flagship G Master™
brand of interchangeable lenses. The new brandincludes three new E-mount full
frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4
prime and a 70-200mm constant F2.8 telephoto zoom. The new lenses feature
Sony’s innovative optical element technology, design and calibration. This
allows them to produce still image and video content with a level of detail and
expression that has never before been possible.
New FE
24-70mm F2.8 GM Standard Zoom Lens
Featuring some of
the most advanced lens technologies in the market today, the new FE 24-70mm
F2.8 GM (model SEL2470GM) is the
ultimate choice for those seeking the highest possible optical performance for
portrait, travel and event photography or even simple everyday shooting[1].
The new lens is built with three aspherical elements including a newly
developed, extremely precise XA (extreme aspherical) element that reduces
aberration and delivers the ultimate resolution throughout the entire zoom
range and aperture range, as well as from corner to corner of all image files.
Additionally, an ED (Extra-low-Dispersion) glass element and Super ED glass
element keep chromatic aberration to a minimum while maximising resolution and
bokeh without any unnatural coloration.
The new FE24-70mm
F2.8 GM lens has a direct drive SSM (Super Sonic wave Motor) focusing system
that works with incredible efficiency thanks to a new set of algorithms that
positions the lens elements quickly and accurately. The motor is smooth and
quiet, making it an ideal choice for shooting both still images as well as
movies.
To maximize
usability, the lens is dust and moisture resistant and features a compact,
streamlined design that includes AF/MF switch as well as focus hold, zoom lock
and hood release buttons.
Two new matching
filters for the FE24-70mm F2.8 GM lens have also been introduced, including the
VF-82MP MC protector and VF-82CPAM Circular PL filter.
The lens features a
9-bladed aperture that maintains a near circular shape at all settings and is
coated with Sony’s original Nano AR coating to suppress reflections and ensure
spectacular contrast and clarity.
New FE
85mm F1.4 GM Telephoto Prime Lens
Designed as the
ultimate portrait lens, the long-awaited new FE 85mm F1.4 GM telephoto prime
lens (model SEL85F14GM) strikes a
perfect balance between resolution and bokeh in a compact package.
The lens features a
new XA (extreme aspherical) element as well as three ED glass elements that
work together to ensure that the in-focus areas are captured in extremely high
resolution while the surrounding out-of-focus areas dissolve smoothly into a
beautiful soft backdrop. It has a circular aperture with 11 blades – the most
ever used in an α lens – that ensures bokeh is smooth and visually appealing.
Externally, the new model has Sony’s original Nano AR Coating, which is of
particular importance in a portrait lens as it reduces flare and ghosting, even
with backlit subjects or similarly challenging lighting conditions.
For accurate
autofocusing, the FE 85mm F1.4 GM lens includes a ring drive SSM motor system
that provides ample power and speed to drive the lens’ large, heavy focus
group. It’s also equipped with two position sensors to support flawless focus
control of the large, heavy lens elements.
This new
professional portrait lens is dust and moisture resistant and also has an
aperture ring with on/off switchable click stops that can be adjusted based on
whether a user is shooting still images or movies. It also has an AF / MF
switch and a focus hold button[2].
New FE
70-200mm F2.8 GM OSS Telephoto Zoom
Covering the
frequently used 70-200mm focal range, the new FE 70-200mm F2.8 GM OSS telephoto
zoom lens (model SEL70200GM) offers
extremely high rendering, AF performance and image stabilisation, makes it a
versatile choice for shooting wildlife, sports, weddings and a variety of other
events and locations1.
The new flagship
telephoto zoom model delivers extraordinary sharpness and clarity throughout
the entirety of its zoom range thanks to its three advanced lens elements
including XA, Super ED and ED glass components, as well as its Nano AR
coating.
The new FE 70-200mm
F2.8 GM OSS lens features a floating focusing system – implemented in an α zoom
lens for the first time – that contributes to an impressive minimum focusing
distance of merely 0.96m and ensures AF performance is optimised during both
still and video shooting. The lens includes a SSM (Super Sonic Motor) plus dual
linear motors that work together to move large lens elements quickly – a task
that requires a high level of drive control and ensures focus accuracy. The new
model also has built in Optical SteadyShot™ image stabilisation for capturing
sharp, blur-free subjects at all focal lengths and a rotating tripod mount that
allows the camera to be quickly removed from a connected tripod as needed.
The new 70-200mm
telephoto zoom lens is dust and moisture resistant with an additional fluorine
coating added to the front lens. It also has a focus hold button as well as a
focal range limiter.
Sony has also
announced new compact 1.4x and 2x Teleconverters – models SEL14TC and SEL20TC
respectively – that offer even greater reach while maintaining the overall
streamlined design and feel of the 70-200mm lens[3].
The newly launched
products will be available in selected Sony Center, Alpha flagship stores and
major electronic stores across India.
|
Product
|
MRP
|
Availability
|
|
FE 24-70mm F2.8 GM Standard Zoom
|
Rs. 154,990
|
May , 2016
|
|
85mm F1.4 GM Telephoto prime lenses
|
Rs. 129,990
|
May, 2016
|
|
70-200mm F2.8 GM Telephoto Zoom
Lenscompatible 1.4x and 2x Teleconverters
|
-
|
August, 2016
|
About
Sony India Pvt. Ltd.
Sony India is one of
the most recognized consumer electronics brand in the country, with a
reputation for new age technology, digital concepts and excellent after sales
service. In India, Sony has its footprint across all major towns and cities in
the country through a distribution network comprising of over 20,000 dealers
and distributors, more than 300 exclusive Sony outlets and 25 branch locations.
Sony India also has a strong service presence across the country with 365
service outlets. Manned by customer friendly and informed sales persons, Sony’s
exclusive stores ‘Sony Center’ are fast becoming the most visible face of the
company in India. A distinctive feature of Sony’s service is its highly
motivated and well-trained staff that provides the kind of attentive and
sensitive service that is rare today.
[1] A software update may be required to provide
compatibility of lenses with some cameras. See the Sony support site http://www.sony-asia.com/section/supportfor
additional details.
[2] Limitations apply to AF operation when
shooting movies with certain camera bodies.A software update may be required to
provide AF compatibility of FE 85mm F1.4 GM with some cameras during movie
shooting. See the Sony support site for lens/body compatibility details.
[3] SEL70200GM is the only compatible lens at the
time of announcement.
No comments:
Post a Comment