Sony
Introduces New 4K HDR (High Dynamic Range) TV Line up
Delivering the ultimate viewing experience
with the best of Android TV features
Committed to providing
ultimate consumer experience, Sony announcedtoday its2016 BRAVIA™ 4K HDR line-up.The new 4K HDR
models are a true novelty for consumers, adding real value to their 4K TV
viewing experience.
The 2016 BRAVIA line up boasts
of Sony’s 4K HDR technology - a burgeoning video standard that greatly
expands the range of possible visual expression by reproducing stunning details
never produced before by a 4K TV. Combined with 4K Ultra HD resolution, HDR
video content delivers exceptional detail, colour and contrast, with a far
wider range of brightness than other video formats.
The technology reflects
most lifelike picture with brilliant highlights and fine detail. The HDR
compatible content and services are now expected to become more prevalent via
Internet video services, TV broadcastings and Ultra HD Blu-ray titles.
Additionally, the 4K HDR
range supports Google’s official Android TV operating systemoffering a unique
experience of Sony’s exclusive user interface, exclusive TV apps and a plethora
of TV apps & features from GoogleTM.
Launched last year in India,
Sony’s range of Android TVs have garnered excellent feedback from the market
and has established itself as one of the leaders in smart TV segment.
The 2016 range of Sony’s
Android TVs additionally delivers features which makes the TV viewing via
DTH/STB, an extremely user friendly experience. The upgraded Voice search
function enables customers to search their channel names/TV contents without
manual typing or remembering the respective channels. The seamless user
interface of the Content Barallows a customer to explore other TV
contents, internet videos via YouTube or Netflix without disturbing their
ongoing TV contents.
Furthermore, the inbuilt Program guide&one
TV Remote controlling both DTH/STB & BRAVIA supports in delivering a
much needed experience for the Indian Market wherecustomers spend majority of
their TV viewing time into DTH/STB contents than any other online contents/TV
features
The Google Play offers a
huge and ever-growing choice of apps which are customized for TVs. With its
access, one can enjoy a huge range of games, movies & music contents from Google.
Sony’s Android TVs also
makes it extremely easy for customers to connect their smartphones (including
Android OS & iOS[1]) in the easiest manner. The
Google Cast™ further offers greater connectivity than ever before by allowing
to cast contents directly from their mobile devices. It facilitates sending
movies and music from smartphone to TV
thereby using the phone as a remote control.
In addition, all the 4K HDR series (X9350D, X9300D& X8500D Series) are Netflix Recommended TVs[2], which means customers get
the best experience for Netflix .This is attributed to the special features
like direct Netflix button on the TV remote, quick app launch and easy
navigation and switching between apps and inputs.
The 2016 BRAVIA Series also
introducesSony’s new and exquisite design concept- ‘Slice of Living’whichencapsulatesthe
designthat feels at home and merges with the overall surroundings. Structurally
simple, 2016 BRAVIA TVs resonate with living room design as they are recomposed
of slate shapes that seem sliced from walls or the floor and screens that
recall pictures or windows.
Free of distracting elements, TVs across the lineup
have the ability to route the cables through the stand, thereby concealing it
from view on all sides. With this Sony aims to set a new standard in elegant TV
design maintaining the harmony of a living room while still making a statement.
BRAVIA X9350D: The Ultimate in picture & sound
The BRAVIA X9350D Series
establishes itself as the Sony’s flagship model in the 4K HDR series.The series
boasts of the best picture and sound experience for the customers making it the
stand alone choice for any customer wanting to purchase a TV with the ultimate
viewing experience.
For the stunning picture
quality, this TV pairs the brilliance of 4K clarity with the brightness, color
and detail of High Dynamic Range (HDR).Powered with Sony’s unique technologies-4K
Processor X1, 4K X-Reality PRO, TriluminosDisplayTM&X-tended
Dynamic RangeTM, the TV performs thousands of adjustments every
second to dynamically enhance resolution, colour and brightness, taking every
scene to the vividness of 4K and beyond.
The magnetic fluid design
produces with DSEE HX upscales the sound sources to near high-res quality,
resulting in details and dynamics like of an original sound. The series comes with the new carbon fiber speaker
providing better sound with more enhanced sound pressure and higher sound
speed.
With the most authentic
High-Resolution Audio, customers can enjoy true-to-life scenes and sounds from
a TV that put you at the heart of the action.
In
terms of design, the series has Sony’s iconic wedge design which is the
perfect blend of aesthetics and functional beauty. Slim at the top with a full
flush surface, the Series is uniquely designed for deep, rich sound with its front
facing speakers.
The
series is powered with Android TVTM and delivers a
unique value proposition to its customers.
BRAVIA X9300D: Beautifully designed for brilliant
pictures
The new master piece from
Sony is a perfect amalgamation of world class technology and luxurious design
aimed to uplift the TV viewing experience.The BRAVIA X9300D is a 4K HDR
television offering breathtaking picture quality in a super thin design.
Owing to its supreme technology and craftsmanship the
X9300D Series was recently honored with the “Red Dot Design Award 2016”.
The Slim backlight drive
with X-tended Dynamic Range PROTMreproduces a far wider
brightness range than a conventional LED TV with brighter peaks and deeper,
more revealing shadow detail and blacks.
When combined with an HDR signal, experience even greater brilliance in
every scene as it increases the quality of HDR with finely-gradated bands of colour,
more vibrant colours& details all thanks to 4K Processor X1, 4K
X-Reality PRO, TriluminosDisplayTM.
The BRAVIA X9300D draws
inspiration from the ‘Slice of Living’ design concept and comes with clever cable management keeping the wires out of view
and mounts it close on the wall like a picture frame. The
sleek, flat bezel accentuated with a Champagne
Gold stripcreates a visual link between all sides,
framing and emphasising the ultra-slim nature of the TV. The beautiful design the X9300D boasts an elegant, tapered
front plate that lifts and angles the TV to create a sense of lightness while
also ensuring stability. Finished in aluminium, the warm silver tone of the
stand perfectly complements both the TV and living space.
The
sound is enhanced with ClearAudio+ which fine-tunes TV sound
for an immersiveexperience.Hear music, dialogue and surround effects with
greater clarity and separation. Also, with Digital Sound Enhancement Engine
(DSEE) technology, lost frequency components (especially high frequencies)
are restored for natural sound with a more spacious feel.
The
series is powered with Android TVTM and delivers a
unique value proposition to its customers.
BRAVIA X8500D: 4K HDR Picture in a unique Design
The BRAVIA X8500D is Sony’s
entry level 4K HDR model and is a simple combination of aluminum framed panels.
The picture quality of this
series is a treat for the eyes and delivers an amazing 4K HDR experience with 4K
Processor X1, 4K X-Reality PRO &TriluminosDisplayTM.The
series sets a benchmark in the entry level range of 4K TVs available in the
Indian market by creating a remarkable TV viewing experience with the best of clarity,
colour, contrast and more.
Keeping up with the ‘Slice
of Living’ concept, the TV is beautifully designed ensuring its stunning
contours aren’t compromised by cables or clutter. The clever cable management
keeps wires hidden as much as possible.
The
sound is enhanced with ClearAudio+ which fine-tunes TV sound
for immersive experience.Hear music, dialogue and surround effects with greater
clarity and separation. Also, with Digital Sound Enhancement Engine (DSEE)
technology, lost frequency components (especially high frequencies) are
restored for natural sound with a more spacious feel.
The
series is powered with Android TVTM and delivers a
unique value proposition to its customers.
|
Series
|
Screen
Sizes
|
Availability
|
Price
|
|
BRAVIA
X9350D
|
164
cm(65)
139
cm (55)
|
To
be launched in June'16
|
-
|
|
BRAVIA
X9300D
|
164
cm(65)
139
cm (55)
|
Available
Last
week of May’16
|
Rs.
364,900
Rs.
264,900
|
|
BRAVIA
X8500D
|
139
cm (55)
|
Available
|
Rs.
194,900
|
About
Sony India Pvt. Ltd
Sony
India is one of the most recognised consumer electronics brand in the country
with a reputation for new age technology, digital concepts and excellent after
sales service. The company has its footprint across all major towns and cities
through a distribution network comprising of over 20,000 dealers and
distributors, more than 300 exclusive Sony outlets and 25 branch locations.
Sony India also has 365 service outlets.
Manned by customer friendly and
informed sales persons, Sony Centers are fast becoming the most visible face of
the company. A distinctive feature of Sony’s service is highly- motivated and
well-trained staff that provides attentive and sensitive service.
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