Samsung Brings Home Meaningful Innovation with Revolutionary
Smart Convertible 5in1& Smart Digital Inverter Refrigerators
Smart Convertible 5in1& Smart Digital Inverter Refrigerators
- Freezer to refrigerator convertibility
ensures more convenience and efficiency
- Addresses the unique storage needs of
every Indian consumer
- ‘Starflower series’ in 212L & 230L
with new vibrant pattern
Samsung India today showcased India’s first Digital Inverter Compressor in Direct Cool Single Door Refrigerator
series.
The new range is
powered by Digital Inverter Compressor, which delivers efficient energy savings
and an ease to connect with the home inverter during power cuts.
With this
launch, Samsung extends its innovative and unique Digital Inverter Compressor
to the direct cool single door refrigerator category which is currently
available in its frost free range of refrigerators only.
The revolutionary ‘Smart Convertible 5in1’range which
caters to the diverse storage needs of Indian consumerswas also displayed at
the event.The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is
powered by Twin Cooling Plus™ technology that enables consumers to be flexible with cooling storage
depending on their needs. The true independent cooling system allows turning
the freezer into a fridge when required.
“Samsung
is committed to address diverse consumer needs and preferences of Indian
consumers with meaningful innovation. The largest range of Samsung Smart
Convertible 5-in-1 Refrigeratorwith Smart Digital Compressor is energy
efficient and durable,andaddresses the unique storage needs of Indian consumers
while also offering ultimate convenience,” Mr.
Rajeev Bhutani – Vice President, Consumer Electronics at Samsung India Electronics,
said.
“Our
Smart Digital Inverter series is a blend of freshness, energy efficiency, even
cooling and durability. It is a perfect solution to provide savings on
electricity bills, retain uninterrupted cooling and freshness during power cuts.With
these new products, we are confident that we will sustain and further grow our
share in the home appliances category,” Mr Bhutani added.
Samsung continues to
combine its technical expertise and meaningful innovation to bring consumers a
new range of products designed to enhance and simplify modern living.
Delivering convenience, efficiency and design, the new range is aimed to deliver
a more comfortable home.
SMART
CONVERTIBLE 5 IN 1
Five
possible conversion modes
The five modes are Normal, Extra Shopping, Vacation,
Seasonal, and Home Alone Mode.
So now if you bring
home more bags home just convert your freezer into fridge with ‘Extra
Shopping Mode’. If you are going out on vacation & need to store
some food in freezer, simply switch on ‘Vacation Mode’ and keep only the
freezer on & turn off the fridge section. With change of season just switch
to ‘Seasonal
Mode’ keep only the fridge on & switch off the freezer. When alone
at home and don’t have a lot to store just switch to ‘Home Alone’ that
switches off the fridge and converts freezer section into fridge.
And not only the 5
conversion modes are the perfect solution to different storage needs but every
mode also save energy giving more savings.
Experience
optimum moisture freshness throughout
Smart Convertible 5-in-1 also ensures freshness and
taste are maintained. When fruit and vegetables lose their natural moisture in
low humidity conditions, the surface becomes dry and wrinkled, and obviously no
longer fresh. Optimum levels of moisture within the refrigerator are needed to
keep freshness and taste locked in.
The Twin Cooling Plus™ independent cooling system ensures that the right temperature and
humidity level up to 70% is maintained throughout the fridge, so no matter
where food is stored it stays fresh for upto 7 days.
No
mixing of Odours
All food odours can change the taste of frozen foods
and affect the flavours of finished dishes. Twin Cooling Plus™ is a truly independent cooling system, with separate airflows in both
the fridge and freezer.
This prevents unpleasant smells from foods moving
between the fridge and freezer, ensuring the original flavour of ingredients
stored in the freezer is perfectly preserved and odourless.
SMART
DIGITAL INVERTER
Samsung Smart Digital
Inverter Single door refrigerator is India’s first andonly refrigerator which
offers 5 Star Rating, 10 year warranty on compressor & runs on home
inverter during power cut.
It is also India’s
first Digital inverter compressor and Smart Connect inverter series in the
single door category.
Smart Digital
Inverter Series come with new stylish Grande Door Design & premium Star
flower colour pattern - in 212L & 230L capacities.
Digital
Inverter Compressor
Samsung Smart
Refrigerator has advanced Digital Inverter Technology that automatically
adjusts its speed in response to cooling demand, for example reacting to hot
weather or frequent opening of the fridge door by rapidly providing cold air.
The Smart Digital Inverter Compressor has upto 7 compressor RPM speeds that
makes precise adjustments to cooling performance and maximises freshness of
food and delivers power savings.
This can also be
connected to your home inverter delivering uninterrupted cooling and freshness
during power cuts.
Digital Inverter
compressor optimises usage by minimising wear and tear and extends the life of
the refrigerator by more than 10 years. Digital Inverter compressor also
produces significantly less noise than conventional refrigerators.
Features
of Smart Digital Inverter Refrigerator series
BEE
5 Star Rating – Higher Energy savings uptoINR 6900
One of the most
energy efficient refrigerators ensuring energy savings uptoINR 6900/- .It
consumes less power than 2 CFL bulbs (26.9 W) & delivers uptoINR 6900/-
energy savings. The compressor
enhances the cooling performance by controlling the inside temperature &
generates very less noise level (40dB → 35dB) as compared to conventional
refrigerators.
Smart
Connect Inverter
Runs on home inverter
during power cuts which gives a convenience of uninterrupted power supply to
enjoy the freshness & cooling
Stabilizer
free Operation
It can handle widest
range (100V to 300V) of voltage
fluctuations in industry which help consumer to run the refrigerator in varied
voltage range without any hesitation.
Price and Availability
The 2016
range of Smart Convertible 5-in-1 refrigerators are available in multiple
sizes, starting from 393L and will go up to 670L and will be priced at INR
45,000 up to INR 82500.
The 2016
range of Smart Digital Inverter Compressor will begin from 192 litres to 230
litres and is available across markets in India starting at INR 15100.
About
Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world
and shapes the future with transformative ideas and technologies. The company
is redefining the worlds of TVs, smartphones, wearable devices, tablets,
cameras, digital appliances, printers, medical equipment, network systems, and
semiconductor and LED solutions. For the latest news, please visit the Samsung
Newsroom at news.samsung.com.
For further information please contact:
Ashim Gupta
Reegal Jayani/Avijit Sahay
Samsung
Electronics Weber Shandwick
India
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