Panvel gets its first cinema marvel with
PVR’s 5- screen multiplex
~With this launch, PVR strengthens
its presence in Maharashtra~
In
proximity to Mumbai, the heart of the bollywood film industry, Panvel gets its
first PVR multiplex. Panvel is an important city of Raigad district (Maharashtra)
and is highly populated due to its closeness to Mumbai. The diverse
population of the city has created a customer base which is expanding at an
exponential rate. However, the market is clearly untapped when one talks about
the entertainment destinations.
PVR, India’s largest cinema
exhibition company, realizing the growing demand of a premium entertainment hub,
launches its 5- screens multiplex at Orion Mall, which is also the first multi-brand
mall in the city along with the multiplex. Situated in the heart of city, with
ease of access from Railway Station and the ST Bus Depot, the location provides
an unexplored viable catchment. With this launch, PVR’s screen count in
Maharashtra reaches to 143 screens
across 35 properties.
Speaking at the launch
of the cinema, Mr Gautam Dutta, CEO, PVR Cinemas, said, “Panvel
is an upcoming city of Maharashtra. It has great infrastructures, good
connectivity, affordable residential apartments and an audience, who are highly
inclined to watch cinema at the best state of the art facilities. We are very
excited to open our first multiplex in the city and hope that our brand becomes
equally popular with the people here as well.”
The newly launched cinema has a unique
and contemporary design of bollywood artwork and décor with an entrance wall of
orange Italian stone portals marking the grand entry to the cinema foyer. The
cinema is spread across an area of 25,292 sq ft and is capable of catering to
940 patrons. PVR Cinemas also offer an
added convenience to movie-goers with the availability of Quick – tix, a time
saving technology to instant ticketing solution. This allows the patrons to
enter the theatre in a quicker and more efficient manner by avoiding the long
queues.
To add up to the offerings, PVR is also providing recliners for extra
comfort. Technology remains the most important aspect of the cinema and PVR
provides an exceptional digital movie watching experience to its patrons with
7.1 Digital Dolby surround sound, 4K projection system and 2nd Generation
3D enabled screens.
Further, Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd added, “It is an exciting moment for us as we launch
our first multiplex in Panvel. I am sure we will be able to fulfill the
expectations of our audience here.
On behalf of PVR, I would like to thank M.P Associates, our developers,
for providing us a prime location that caters to such a wide spectrum of
audience. Since, Panvel now has the much needed premier platform for
entertainment in the immediate catchment; the multiplex would stand as the
favorite destination for the patrons from Navi Mumbai, Raigad District, Mahad,
Roha, Alibagh and the places around it. We are looking forward to a massive
response from the city.”
At the launch, Mangesh Parulekar, Promoter - Orion Mall Panvel (MP Group) said: “Orion Mall Panvel is the first mall in
Panvel and PVR Cinemas is the first ever multiplex in entire Navi Mumbai. We
are truly proud and honored to be associated with PVR Cinemas. What PVR offers
is a complete movie experience which people of Navi Mumbai have never
experienced before. There is lot of excitement amongst people here and the PVR
Cinemas launch is much awaited.
The reason to initiate this project was to
offer the people of Panvel excellent quality brands and an overall shopping and
entertainment experience. We have been successful in this mission with majority
of the anchors and vanilla stores now in operation. PVR Cinemas launch is the
cherry on the cake and we believe that this relation with PVR will act as an
important attribute to enhance the entire experience we intend to provide at
Orion Mall Panvel.”
With this launch, PVR reaches a total
count of 524 screens at 114 properties
across 47 cities pan India.
About PVR Limited
PVR is the
largest and most premium film exhibition company in India. Since its inception
in 1997, the brand has redefined the way entertainment is consumed in India.
PVR currently operates a cinema circuit comprising of 524 screens at 114 properties
in 47 cities, serving 70 million patrons annually. For further
information, please refer to the PVR website:
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