Nielsen study shows Freecharge is the fastest growing digital payments
app
Records
30% reach and doubles average monthly time spent by consumers on app at 55 minutes/
month.
Nielsen Informate Smartphone Panel data shows
that Freecharge is the fastest growing digital payments app in India. As per
data released, the reach of the Freecharge app grew from 17% to 30% in the
period October 2015 to April 2016. This is the highest growth in app usage for any
payments app in the country.
Freechargealso emerged as the most engaging
app in the category with the average time spent on the app per month increasing
from 28 Minutes to 55 Minutes in the period October 2015 - April 2016. The
other large player in the segment grew incrementally from 52 min to 56 Min in
the same time period and has seen usage time starting to decline since December
2015.
Commenting on the Nielsen
data, Govind Rajan, CEO, Freecharge said, “Our growth is driven by our superior user interface. We understand that
consumers are loyal to the experience and our single-minded focus is to provide
the best user interface at all times. The transactions on Freecharge take less
than 10 seconds and our success rate demonstrates the level of product
reliability and trust among consumers. We are confident about growing
even faster and we are now within striking distance of the No. 1 spot in
the payments ecosystem.”
The Nielsen Informate mobile insights are gathered
through a smartphone panel which captures the actual app usage data of the users
on a daily basis.
About Freecharge:
Freecharge’s India’s
fastest growing digital payments platform.
Consumers across the country use Freecharge to make prepaid, post-paid, DTH and
Electricity bill payments for numerous utility service providers in
addition to leading online and offline merchants.
Freecharge is PCI DSS
compliant for information security and is at the forefront of the
mobile commerce revolution with over 90 per cent of transactions originating
from mobile. Freecharge Go, the virtual card was launched in January 2016,
making Freecharge wallet the universally accepted wallet in
India.
For further queries, please reach out to:
Yadunandan K V M: + 91 9900445543| yadu@avian-media.com
