Australia emerges as a desired holiday destination
among travel enthusiasts in Tamil Nadu
Tourism Australia’s
statistics reveal that 17,500 tourists from the state visited Australia in 2015;
Vacationers from the State spent
A$ 78 Mn (Rs. 378 crores) during their Australian holiday
Capitalising on India’s growing affluence and the increasing trend of vacationing abroad, Tourism
Australia, in association with its key distribution partners, focussed on increasing
awareness about the destination among travel enthusiasts in Tamil Nadu.
The robust
distribution and marketing initiatives undertaken over the years have boosted
the market potential, making Tamil Nadu a key tourism source market in India
today.
As per Tourism Australia’s statistics over the past 3 years, Tamil
Nadu has recorded an increase of 13 per cent in tourist arrivals and a tremendous
increase of 24% in spend.
For the year ended December 2015, 17,500
tourists from Tamil Nadu visited Australia and spent as much as A$ 78 Mn (Rs. 378 crores) on their holidays.
Mr. Nishant Kashikar,
Country Manager, India & Gulf, Tourism Australia, said, “Tourism
Australia’s consumer research has revealed that world class beaches, coastlines
and marine wildlife have been identified as the top attractions by travellers
from Tamilnadu. They are showing an increasing interest in beach holidays, culinary
tourism and an increased preference for self-drive holidays in the country. We are also noticing a growing trend of Indian
tourists wanting to explore new regions and non-traditional destinations such
as Hamilton Island, Kangaroo Island and Tasmania.
 |
| Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia |
Australia has a diverse range of some of the world’s best tourism
experiences to suit the needs of every member of the family, and with the
commencement of Singapore Airlines’ low cost carrier, Scoot’s services from
Chennai to Australia, via Singapore, we are optimistic that numbers from the
State will continue to grow.”
To support the distribution network,
Tourism Australia runs the ‘Aussie
Specialist Program’ – an online training initiative aimed at building
confidence and knowledge levels of travel representatives on the destination.
Currently, over 300 agents from Tamil
Nadu are registered on the online Aussie Specialist program. Tourism Australia
has collaborated with leading travel companies in Tamilnadu such as Baywatch
Travels, Peekay Holidays, Ascon Holidays, Akshaya Tours,
Avocet Tours, Pegasus Travels, amongst many others, for product development and
destination training workshops, and to equip them to sell the destination more
effectively.
Tourism Australia frequently collaborates with its key distribution and
airline partners for promotional campaigns across the print and digital space.
Indian travel enthusiasts can visit www.australia.com/offers
to check out some exciting itineraries to explore Australia with trusted travel
advisors such as Cox & Kings, Kesari Tours, Kulin Kumar Holidays,
Makemytrip.com, Mercury Travels, SOTC, TUI, Vacations Exotica and
Yatra.com.
In addition, as part of its latest marketing campaign on aquatic and coastal experiences, Tourism
Australia is promoting the destination to the world through cutting-edge
Virtual Reality (VR) and 360-degree technology. New video content has been
created to provide an immersive experience to travel enthusiasts and bring
Australia’s incredible aquatic and coastal experiences to life.
Australia has witnessed a continued growth trajectory in tourist arrivals
from India. As of the year ended December 2015, 233,100 Indian travellers
visited Australia which is an increase of 19 per cent over the previous year. For
the year 2015, Indian visitors contributed over A$ 1.1 billion (Approx. Rs
5,500 crores) to the Australian economy; an increase of 38 per cent over 2014.
India has also improved its ranking
to become the 8th largest market for arrival and 10th
largest market for spend into Australia. Indians spent a total of 14 million
visitor nights in Australia during 2015; an increase of 38 per cent over 2014.
Source for Visitor Arrivals Data - International Visitor Survey, Tourism
Research Australia
About Tourism Australia..!
Tourism
Australia is the Australian Government agency responsible for promoting
Australia to the world as a destination for business and leisure travel.
Tourism
Australia’s purpose is to increase the economic benefits to Australia of
tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow
the overnight annual expenditure generated by tourism to over A$ 115 billion by
2020.
The
organisation is active in around 30 key markets, where it aims to grow demand
for the destination’s tourism experiences by promoting the unique attributes
which will entice people to visit.
Tourism
Australia’s activities include advertising, public relations and media
programs, trade shows and programs for the tourism industry, consumer
promotions, online communications and consumer research.
For more information visit
For further information, please contact:
Madhu Pai
PR Manager,
India
+91-22-66280202
Krishna
Avian Media
+91 9442191717
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