Sony launches the new RX10 III with newly-developed
extended 25x super-telephoto zoom lens with an incredible focal range of
24-600mm
New RX10 III Model is powered with theversatile 24-600mm ZEISS Vario-Sonnar F2.4-F4 Lens, 20.1 MP1
1.0-type Stacked CMOS sensor, Internal 4K Video Recording, Super Slow Motion
Capabilities and more
·
Featuring newly developed ZEISS®Vario-Sonnar
T* 24-600mmF2.4-4 large-aperture high-magnification zoom lens
·
High-fidelity capture of image detail and fast readout
with 20.1MP[1]
1.0-type stacked CMOS sensor with DRAM chip and BIONZ X processor
·
4K recording[2]
with full pixel readout and no pixel binning and extensive video functions
including S-Gamut/S-Log2 for compatibility with professional movie editing
workflow
·
Ultra-telephoto super slow motion recording at up to
1000fps[3]
·
Fast Intelligent AF achieves 0.09-second[4]
fast autofocus to capture decisive moments
Chennai, 27th April, 2016–
Strengthening its commitment to deliver innovative imaging products, Sony today introduced the new RX10 III
(DSC-RX10M3). This versatile camera offers a whole new experience and is the latest
addition to the award winning line of RX Cyber-shot
cameras. It features a
newly-developed extended 25x super-telephoto zoom lens with an incredible focal
range of 24-600mm and silent shutter capability.
The new RX10 III is designed
for demanding photographers and videographers who want to shoot fast moving,
far away subjects such as sports events, concerts or wild animals.
It carries
the ability to reproduce high-quality content at a variety of focal lengths and
camera settings that would require more than three, large lenses for an interchangeable-lens
camera user.
The combination of the 20.1MP1 1.0-type
stacked sensor, bright zoom lens and BIONZ X processor ensures the highest
image quality throughout the whole focal range, whether shooting stills or
video at up to 4K quality.
Furthermore, by pairing the convenience of an
ultra-telephoto lens with an innovative stacked CMOS image sensor, the RX10 III
delivers new imaging experiences such as super slow motion video capture at up
to 1000 fps all the way up close at ultra-telephoto range.
It benefits from an
extremely accurate AF that focuses in just 0.095 seconds and all of
this is packaged in a premium body that combines practicality and rugged good
looks.
Lens
advantages
The jewel in the crown of the RX10 III is the newly
developed ZEISS®Vario-Sonnar T* lens. Covering a huge 24-600mm (25x
Optical magnification)[5] focal
range, the RX10 III is ideal in a range of different shooting conditions, from
wide angle scenery shots to ultra-telephoto images of sports events or wild
birds, all in one compact package.
The large-aperture lens (F2.4-4.0) maximises
the ability of the 1.0-type large sensor to achieve high image quality and
beautiful bokeh, even in the ultra-telephoto region.
The newly designed optics in the camerainclude eight
ED glass elements including one super ED glass element, and two ED aspherical
lenses[6]. All
of these elements work together to compensate for chromatic aberration that
often afflicts telephoto lenses and results in high-contrast and ultra-sharp
image quality from corner to corner across the entire zoom range.
The newly
developed optical design contains the sophisticated advanced aspherical (AA)
lens and delivers excellent imaging performance while keeping the lens unit
itself small.
Additionally, with a minimum focusing distance of 72cm at a fully
extended 600mm (0.49x maximum magnification), the new lens is capable of
producing amazingly detailed tele-macro images.
The ZEISS® T*
Coating minimises flare and ghosting that often affects image quality in
adverse lighting conditions and delivers faithful colour reproduction and clear
image expression.
The aperture unit has nine blades that are designed
to create a near-perfect circle in the F2.4 to F11 aperture range which enables
soft, beautiful bokeh expression.
The Optical SteadyShotTM algorithm
has been optimised for the lens design of the RX10 III and delivers up to 4.5
stops[7] image
stabilisation for outstanding protection against camera shake, even when
shooting from the hand in ultra-telephoto or low-light conditions.
Premium
Speed and Response Times
The RX10 III features a 1.0-type stacked CMOS sensor
with DRAM chip which is back-illuminated to allow it to collect light more
efficiently. Combined with the BIONZ X image processing engine, the RX10 III
achieves a wide sensitivity range of ISO 64[8] - ISO
12800, with low noise, even at high sensitivity settings.
It employs a stacked
structure that places the high-speed signal processing circuit on a different
layer from the pixel area, significantly expanding the signal processing
circuit and achieving astonishing high-speed processing.
The DRAM chip at the
rear of the sensor temporarily stores and allows readout of large volumes of
signal data which can be processed without delay, enabling super slow motion
recording at up to 1000 fps.3
This is especially beneficial when
capturing dynamic footage from a long distance, such as stadium based sports
events where close access to the subjects is impossible but impactful, high
quality footage is required.
The accelerated readout of data from the image
sensor also delivers a major reduction in image distortion of fast-moving
subjects such as tennis players or animals on the move.
With shutter speeds as fast as 1/32000 second, the
electronic shutter performs comparably to mechanical shutters that don't
distort images. Moreover, the electronic shutter can operate silently, so you
can shoot recitals, wildlife and other sensitive subjects without disrupting
the scene. Continuous shooting is possible at up to 14fps[9] which
enables the photographer to capture moments of fleeting beauty or facial
expressions.
In addition, the RX10 III offers accurate tracking during
continuous shooting with AF at up to 5fps.
The combination of the premium performance
characteristics of the RX10 III and its extended zoom capabilities open up a
whole new world of imaging experiences.
High
Quality 4K3 Movie Recording
The RX10 III records video in 4K[10]
quality at a high bit rate[11] in
the highly efficient XAVC S format with full pixel readout and no pixel
binning. This means that it captures approximately 1.7x more information than
is required for 4K movie output and this oversampling effect enhances image
detail as it minimises moiré and jaggies.
The newly developed lens means that
the camera can shoot high-quality 4K movies between 24-600mm, enabling huge
flexibility in the types of shooting situations that can be captured.
Furthermore, the inclusion of a high-speed front-end LSI assists the BIONZ X
high-speed image processing engine in significantly reducing the rolling
shutter phenomenon that can often distort how fast-moving subjects appear in 4K
movies.
To enable compatibility with a professional video
workflow, the RX10 III supports a variety of movie functions that are typically
found on professional video cameras. The functions include Picture Profile,
S-Gamut/S-Log2, Gamma Display Assist, enhanced Zebra function, clean HDMI
output, TC/UB, REC Control, Dual REC, and Marker function.
High
speed autofocus
The RX10 III features the Fast Intelligent AF system
that has attracted praise amongst RX10 II and RX100 IV users, with the spatial
object detection algorithm fully optimised for the RX10 III. This allows the
camera to predict the point of focus by detecting the subject even before the
shutter button is pressed halfway.
Once the shutter button is pressed halfway
down, the camera focuses on the subject without delay, delivering a very smooth
AF performance in just 0.09 seconds.4
New innovations
The RX10 III features a number of other upgrades
compared to the current RX10 models. These include triple lens rings for focus,
zoom and aperture, each operable on the side of the lens for smooth operation.
The handgrip shape has been optimised for the new high-magnification
large-aperture lens, particularly to enhance grip security when holding the
camera at eye level. A new Focus Hold button on the lens barrel allows the
focus distance to be locked when it pressed and can also be assigned as a
custom function button.
A new soft carrying case, LCJ-RXJ, will also be
available for the new camera.
To understand the real capabilities of RX10 III, you
can view YouTube which highlights key features of the camera.
The newly launched camera will be available in all
Sony center and Alpha Flagship stores across India.
|
Product
|
Availability
|
Price
|
|
Cyber-Shot RX10 III
|
April
29, 2016
|
Rs. 114,990/-
|
For more details, please contact:
Krishna Moorthy – 9442191717 / Srinija – 9789059528
Avian Meida
[1]Approximate effective megapixels
[2] A class 10 or higher SDHC/SDXC memory card is required for movie recording in XAVC
S format. UHS-I (U3)
SDHC/SDXC card is required for 100Mbps recording
[3]In PAL mode.960fps in NTSC mode. NTSC and PAL are switchable in the menu
system
[4]CIPA standard, internal measurement, at 24mm (Wide) (35mm equivalent), EV8.2,
Program Auto, AF area: Centre, with NTSC mode
[5]35mm equivalent
[6]11 surfaces, including one AA lens
[7]CIPA-standard, pitch/yaw directions, at 600mm(35mm equivalent)
[8]When expanded. For still shooting only.
[9]In Speed-priority Continuous shooting mode. Exposure and focus fixed in
first frame
[10]QFHD: 3840 x 2160
[11]Up to 100Mbps
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