Sony emerges winner with Four prestigious Awards at TIPA
2016 and
Sony
India has been coveted with the prestigious Technical Image Press Association
(TIPA) Awards in four categories and Gold at Digital Photography Review in the
Digital Imaging genre as follows:
|
Awards’
Body
|
Category
|
Product
|
|
TIPA, 2016
|
The Best DSLR
Entry Level
|
Sony α68
|
|
TIPA, 2016
|
The Best
Mirrorless CSC Professional
|
Sony α7R II
|
|
TIPA, 2016
|
The Best CSC Prime
Lens
|
Sony FE 85mm F1.4
GM
|
|
TIPA, 2016
|
Best Full-Frame
Compact Camera
|
Sony Cyber-shot
RX1R II
|
|
Digital
Photography Review
|
Gold Award
|
Sony α6300
|
Each year, the TIPA
Awards, recognizes the best imaging products launched in the past twelve months.
Sony has been commended for the technical innovations across all products, from
entry level consumer compact
cameras to professional DSLRs and lenses.
All these awards for
Sony products demonstrate the company’s commitment to create high quality and
industry leading products.
Awarded as the Best
DSLR Entry Level, Sony α68 has a
24.2MP APS-C Exmor CMOS sensor with an ISO 100 -25,600 range. Its 4D FOCUS™
system uses a 79-point dedicated phase detection AF sensor with 15 cross
points. It can deliver accurate focus in light as low as -2EV, plus constant AF
tracking at 8 frames per second. For video fans the Sony α68 can record Full HD
in XAVC-S format with a bit rate up to 50 Mbps and continuous autofocus with
accurate focus tracking.
The top-of-the-line α7R II, crownedBest Mirrorless CSC
Professional, redefines the imaging experience which combines with 42.4MP
“Full-frame” Exmor R™ CMOS sensor housed inside a full magnesium alloy body.
It
features a hybrid AF system with 399 on-sensor phase detection points and 25
contrast detection points that allow still shooting at up to 5 fps at full AF
and AE. The α7R II can deliver 4K video with in camera processing and recording
and Full HD (1080p) video in either NTSC or PAL at 60p/30p/24p or 50p/25p using
the high bit-rate XAVC S format.
The full-frame Sony FE 85mm F1.4 GM lens offers a new
XA (extreme aspherical) element plus three ED (extra low-dispersion) elements
that can provide a fascinating combination of extremely high resolution of
focused areas with a pleasing, soft bokeh in the background.
The lens has a
circular aperture with 11 blades plus Sony’s Nano AR coating, to reduce
ghosting and flare. It contains a ring drive SSM (Super Sonic Wave Motor) to
drive focusing and two position sensors for enhanced focus control. Constructed
with 11 elements in 8 groups, the lens is dust and moisture resistant.
Sony’s
α7R II, the RX1R II
features an integral ZEISS® Sonnar T* 35mm f/2 lens. The sensor has an
impressive 399 phase detection AF points that work in conjunction with 25
contrast AF points to achieve fast and efficient focus. The camera has the
world's first optical variable low pass filter that can be set to off, standard
or high, with low pass filter bracketing also available. The camera can deliver
Full HD video with a choice of various framing rates.
The α6300 boasts of having the world’s
highest number of AF points on any interchangeable lens camera with an
incredible 425 phase detection AF points that are densely positioned over the
entire image area.
Furthermore, the camera can shoot images at up to 11 frames
per second with continuous autofocus and exposure tracking.This impressive new
mirrorless model has the ability to support full live-view continuous shooting
on the Tru-Finder™ or LCD screen at up to 8 frames per second.
The DP Review jury
members lauded the camera for its still image quality, video quality and
autofocus .They referred the camera as an “exceptionally strong all-around
camera” with video capabilities that are “unsurpassed at this price point.”
About Sony India Pvt. Ltd.
Sony India is one of
the most recognized consumer electronics brand in the country, with a
reputation for new age technology, digital concepts and excellent after sales
service. In India, Sony has its footprint across all major towns and cities in
the country through a distribution network comprising of over 20,000 dealers
and distributors, more than 300 exclusive Sony outlets and 25 branch locations.
Sony India also has a strong service presence across the country with 365
service outlets.
Manned by customer friendly and informed sales persons, Sony’s
exclusive stores ‘Sony Center’ are fast becoming the most visible face of the
company in India. A distinctive feature of Sony’s service is its highly
motivated and well-trained staff that provides the kind of attentive and
sensitive service that is rare today.
No comments:
Post a Comment