Max unveils
its Summer collectionat a Grand Fashion Show at Inorbit Mall
Hyderabad, April 24, 2016:India’s leading value
fashion brand, MAX launched its Summer 2016 collection at an
exclusive member only preview. The fashion show was hosted by renowned RJ
Chaithuat our venue partnerInorbit Mall with much flair.
Speaking at the launch, Vivek Sharma – (General Manager, AP & TS)said, “Max is the only brand that offers real value fashion to Indian families. Bright colours are the essence of an Indian summer and add a fashionable twist to our style while being so comfortable for the season. Designs like chikankari stand out in white and yellow and Max has a lot of fresh designs of it!”
This
season, Max encourages you to ‘LIVE FOR
TODAY’ and brings to you an amazing range of looks so distinct yet fused to
make a beautiful fashion story. The
sun-soaked collection captures the trend of rich foliage and cascading ruffles
to create an electrifying mix of colour and print. The collection features
leafy prints, flowy silhouettes to soft cool fabric to soothe your skin. A
transformation from greys and blues to whitened pastel tones of pink, yellow
and mint, Max brings a breath of chill with their unabashedly glamorous and
playful summer collection.
Brief
note about the collection
Women’s Wear
This summer, what’s old is new. Just in time for
warmer weather, retro boho trends are getting revamped and brought into the
modern day through free flow silhouettes with attention to detail.
Also spruce
up your summer wardrobe with this range of fruity chalky tones, where pops of
yellow & soft pinks are the perfect antidote for the hot weather.Taking
inspiration from the exotic Cuban flora, a burst of whimsical flowers and
ancient indigo dyes and techniques, womenswear has a little of everything for
everybody this season.
Men’s Wear
With
the temperature at its peak, shorts have become one’s wardrobe essential. So
glam up and beat the heat with a pair of cute floral printed shorts or cute
pompom shorts from the max summer collection. Tropical and nautical inspired
printed shorts awaits the men to make them look as versatile as ever. Summer
reminds us of vacations and trips. As people say adieu to the winter and their
oversized woollen clothes, Max Fashion has introduced their range of vacation
Tees with photographic prints of all the destinations you love. So pack your
bags and explore the far away islands this summer. This season Max brings an
array of neat and chic office style with small collar shirts for the
workaholics. To revolutionize the boring formal look, Max’s summer collection
has cool colours amid sleek cuts for formal outfits to be work smart and stand
apart from the crowd.
Indian Wear
Our summer collection is an amalgamation of
various techniques and prints inspired from different parts of the world. From
Japanese resist dyeing technique to age old ikat designs, this season is a
seamless blend of asymmetric silhouettes, stylized prints and the essence of
traditional indigo hues with playful accents. An
embroidered “chikankari kurta”
in fun summery colours is one to crave for this season. One can pair them with
dhoti pants or flare bottoms to give that air of elegance.
Kids Wear
This season’s collection is full of happy
cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels,
indigos and fuchsia. Trends inspired from the tales of the ocean, pearls and
incandescent sequins, tropical, fruity and bandana prints adorn the range. The
tropical trend has a new take with green leaf camo prints and denim blues. So
this season bring a little imagination and freshness into your child’s wardrobe
with Max’s summer collection. As for boys, look out for The Jungle Book
inspired tees which is a special release along with the most anticipated movie
of the year. Apart from this, dip dyed tees, all over prints and colour
blocking is what our summer collection talks about. The inspiration for the
collection comes from surfing, street skating, varsity and cityscape.
About MAX:
Max is the
leading fashion brand offering customers a one stop shop for clothing,
accessories and footwear needs for the entire family. Max, a division of
Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the
country, thereby offering the discerning shopper a vast choice with
international fashion & quality. It offers apparel, footwear &
accessories that are of the latest fashion trends. The store ambience offers an
international shopping experience making shopping for the entire family an
absolute delight. Globally Max has over 290 stores across 16 countries and in
India, Max has more than 130 stores across 50 cities. The brand plans to have a
network of 150 stores in India by the end of FY 16-17.
You can also visit –
www.landmarkshops.in
For more
information, contact:
Priya Kumari
+91 8884751916
priya.kumari@mediamoments.in
No comments:
Post a Comment