32% of
Indian travellers book via Mobile Apps says Yatra survey
Despite rupee
depreciation, 31% are planning international trips for summer 2016: Yatra
Survey
Chennai, 25 April, 2016, India:
Yatra.com,
one of India’s leading online travel portals, conducted their annual summer
survey which brings into spotlight the changes in the way Indian travelers are
planning to holiday this summer. The latest survey shows that Indian travelers
decide on the go and are well in tune with the latest technology. This
conclusion has been validated by numbers showing a huge 10% year-on year
jump in mobile bookings to the current 32%. While desktops and laptops
continue to be the preferred medium of booking, there is a steep decline
in demand for travel agents with the number being a mere 8% in 2016 versus
11.2% in 2015.
Top Destinations
Kashmir
Goa
North Eastern states
Thailand/Singapore/Malaysia
Bali
The
survey also found out that a swooping 67.4 per cent are planning a summer trip
in 2016 as against only 35% in 2015. This defines the undeterred spirit of
Indian travelers who are increasingly considering travelling on vacation a
necessity rather than a luxury. Despite the rupee slipping to 66/67 levels,
nearly 31% travelers are looking at international trips for summer 2016. The
survey also found that North Eastern states are showing prominence as a top
choice in domestic destinations which is in line with the government’s focus to
promoting the region. Amongst international destinations Bali and Mauritius
have come forward as the new popular choices this summer.
Indians
seem to be caught in the daily grind of corporate life and hence do not miss
any opportunity for a getaway. This has clearly resulted in an increased
frequency of vacationing. Travelers spending on summer trip per person sees an increase
in the mid segment range, with over 25% people looking to spend Rs.25,000 -
50,000 in 2016 as against 17% in 2015. There continue to be large number of
travelers that continue to choose budget accommodation to manage expenditure
while travelling in 2016. The survey also finds that 44% Indians believe
that relaxation during holidays is the key reason to travel in 2016, underlining the urban Indian’s need to escape
the grind of everyday life.
Reference – 33.2%
Travel Blog – 24.4%
Best Price – 25.3%
Social Media – 12.6 %
Bollywood – 4.6%
Commenting
on the findings from the survey, Mr. Sharat Dhall, President, Yatra.com says,
“We continue to see a strong year-on-year growth in Indians travelling to
various foreign and domestic destinations. We have also seen an increased
demand for newer destinations this summer with North East India destinations
making it to our top five domestic destinations. Indians are increasingly
getting comfortable making their travel bookings on the mobile and expect to
see a further increase in bookings via our app in the coming year.”
Must-Have’s for
travel
DSLR Camera- 29.5%
Sports Gear- 24%
Sunglasses- 24.6%
Sunscreen- 9.4%
Beach Wear - 12.5%
This
summer there has been a stark increase in families planning for holidays
together with almost 45% opting for family vacation in 2016 as compared to
only 17% in 2015. With women starting to become an important demographic
while planning holidays, they are increasingly looking for holidays with
partners, parents and children, and also alone. Hotels continue to be top
choice of accommodation whereas staying with family and friends continues to
decline. Also travellers are better informed and they decide destinations
backed by online research from travel blogs. Although a large percentage would
love to travel with Shah Rukh Khan and Deepika Padukone, deciding destinations
basis Bollywood movies has seen a dip.
Key Highlights:
·
A 10% year-on
year jump since 2014 has been observed in mobile bookings, currently standing
at almost 32%. Booking with travel agents now reduced to a single digit,
standing at 8% in 2016 versus 11.2% in 2015.
·
Despite the rupee
at 66 to the US dollar, almost 31% are still looking at international trips for
summer 2016
·
In line with
government’s focus, North Eastern states are showing prominence as a top choice
in domestic destinations.
·
Family trips see
a phenomenal rise with almost 45% opting for family vacation in 2016 as
compared to only 17% in 2015
·
Indians continue
to choose budget accommodation to manage expenditure while travelling in 2016
·
Indians cut away
from work while on vacation and ‘relaxation’ shoots up as the key reason for
travel.
About Yatra.com
Yatra.com
is India’s leading online travel company. Positioned as a brand that believes
in “Creating Happy Travellers”, we provide information, pricing, availability,
and booking facility for domestic and international air travel, hotel bookings,
holiday packages and bus and railway reservations. We offer a host of travel
services designed to make business and leisure travel easier.
Based
in Gurgaon, India, Yatra.com is a one-stop-shop for all travel-related
services. A leading consolidator of travel products, Yatra.com provides
reservation facility for more than 55,000 hotels in India
and over 400,000 hotels around the world. Through continued excellence in
providing travel solutions, responses to booking travel online through
Yatra.com have also reached new heights with the company doing 20,000 domestic
tickets and 10,000 hotels and holiday packages a day.
Customers
can access Yatra.com through multiple ways: through our user-friendly website,
mobile optimised WAP site and applications, 24x7 multi-lingual call centre, a
countrywide network of Holiday Lounges and Yatra Travel Express stores.
Yatra.com provides booking facility for all the popular as well as exotic
national and international destinations. Launched in August 2006, Yatra.com is
today ranked as the leading provider of consumer-direct travel services in
India. Yatra.com has emerged as the most trusted travel brand in India, and has
won three awards at the India
Tourism Awards felicitated for ‘Outstanding performance as a Domestic Tour
Operator (Rest of India)’, Outstanding performance as a Domestic Tour Operator
in Jammu and Kashmir’ and ‘Outstanding performance as an Inbound Tour
Operator-Cat C’.
For further information on Yatra.com please contact:
Krishna
Moorthy – 9442191717 / Srinija – 9789059528
Avian
Media, Chennai
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