ZERODHA
LAUNCHES INDIA’S FIRST TAMIL LANGUAGE TRADING PLATFORM ‘KITE’
- ANNOUNCES
ZERO BROKERAGE AND MUTUAL FUND BUSINESS -
ZERODHA, India’s leading online brokerage firm, today announces
the launch of its web based TAMIL language
trading portal KITE
and also ZERO
brokerage on all equity investments. There will be no upfront fees, no minimum
volume, no special terms and conditions, no clauses, no strings attached. To
encourage easy investment culture, it also announced the start of its MUTUAL FUND
business.
ZERODHA has 2
branches and 10 partner support
offices in Tamil Nadu, with Chennai and Salem being the main offices and
support centers includes Coimbatore, Ooty, Erode, Dharmapuri, Madurai,
Kanyakumari, Tirunelveli, Tiruchirapulli, Hosur and Ambur. The regional
branches and support offices helps in offering superior localize services for clients
and also to educate them on innovative initiatives regularly from ZERODHA.
The awareness for stock market participation in
India is very low and to attract the 65% of Indian population who are below 35
years of age, ZERODHA
has taken significant initiatives including ZERO brokerage, KITE
in TAMIL and its MUTUAL FUND
platform.
KITE is a minimalistic web based trading platform that
adapts to mobiles and tablet. It also offers everything a traditional platform
does, and a lot more, through a very minimalistic interface. The interface is
so simple and self explanatory, anyone with basic knowledge can login and start
trading without training.
Speaking more on this significant development, Nithin Kamath, Founder & CEO –
ZERODHA said, “The
investment culture has to be nurtured, and we intend to do this not just by
offering a zero brokerage, but an extremely easy user experience with KITE in
Tamil and providing more options for investment with our Mutual Fund platform.
Our plan is to reach out to the next 5 million participants who are currently
not investing and show them how stock market can create wealth if invested for
long term.”
KITE is integrated with an advanced behavioural
analytics and visualization platform, called Quant, which helps
traders understand their trading behaviour to make informed investment
decisions. KITE
search across 70,000+ stocks and instruments across multiple exchanges
instantly.
Adding more on the development, Karthik Rangappa, Vice President,
Education & Research - ZERODHA, said, "With
a trading platform in Tamil, language is no longer a barrier for the
trading/investing community. We are certain that KITE's superior technology
wrapped up and presented in a local language will not only ensure seamless
access to markets, but also make the whole trading experience enjoyable".
KITE also provide live streaming prices for all the
instruments and buy sell with just two clicks, or completely using keyboard
shortcuts. It has advanced technical analysis charting (99 indicators) and 5
years of free historical data for all stocks.
Apart from TAMIL,
KITE
is now available in Hindi, Kannada, Malayalam, Punjabi, Gujarati, Bengali,
Odia, Marathi and plan is to make it available in other major Indian languages
in months to come.
ZERODHA’s NEW MUTUAL FUND PLATFORM
To encourage the investing culture
among people and to offer a whole gamut of financial services, ZERODHA has introduces its MUTUAL FUND platform. Some of the unique features
of the platform are mentioned below:
Easy execution
- Search any fund and analyze historical
performance
- Click on Buy for lump sum or one time investment, and SIP (systematic investment plan) if you intend to invest small amounts of money at fixed interval automatically
Currently mutual fund purchases are enabled for only
those clients who have ZERODHA demat account.
Mutual funds in Demat
- Among the first few platforms in India to offer convenience of holding mutual funds in your demat account along with all your stock holdings. A single portfolio view for all your investments
Zero fees
Mutual fund investments similar
to investing in stocks at ZERODHA will
be absolutely brokerage free.
No comments:
Post a Comment