Reliance Trends Announces the Launch of Point Cove – California Clothing Company

Reliance Trends Announces the Launch of

Point Cove – California Clothing Company

Colorful and fun-filled California-inspired products for kids in the age group of 2-14

Reliance Trends, in collaboration with its partner Cherokee Global Brands (NASDAQ: CHKE), announced the launch ofPoint Cove, its new California-inspired brand.

Point Cove, created by Cherokee Global Brands’ in-house design team, is a California lifestyle brand that offers colourful and fun-filled products crafted to deliver a well-balanced combination of playfulness and sophistication. Categories include apparel, accessories, and footwear for kids in the age group of 2-14, with the entire product range featuring bold colours that bring home the California spirit.

The debut also featured a holistic marketingcampaign including a full-fledged in-store brand presentation, social media activity, and lifestyle photography that evoked the brand’s inspiring tagline, “Chase Your Dreams.”

Mr Akhilesh Prasad, CEO, Reliance Trends, commented, “At Reliance Trends we are always looking to strengthen our apparel offerings with brands that can create emotional attachments with our consumers. We are extremely impressed with the thought, creativity and professionalism of the Cherokee Global Brands team. Our customers have already begun to embrace Point Cove’s unique, California essence and look forward to working with the entire Cherokee Global Brands team to further develop the brand over time.”

“We are very excited to jointly introduce, with our partner Reliance Trends, the Point Cove brand in India, while continuing to expand the organic growth of our infrastructure and our expanding portfolio of style-focused lifestyle brands”, said Howard Siegel, President and COO of Cherokee Global Brands. “As an innovative brand company, we’ve developed Point Cove by leveraging our turn-key 360 degree platform.  

This is another wonderful example of the success associated with our three power pillars: agility, scale and vision that enable us to deliver great content to all our partners around the world. The combination of strong execution, superb marketing and the exceptional collaboration of our leadership teams led to the fruition of this brand, all with the goal of maximizing customer satisfaction and value creation.”

Mr. Siegel continued,“This collaborative partnership enables us to leverage Reliance Trends’ established marketing and retail distribution reach bringing Point Cove to the consuming public in India. The combination of our efforts with Reliance’s strong sourcing, marketing and retail distribution is a definite formula for success.”

About Reliance Trends

Reliance Trends is India’s largest fashion destination with 220+ stores, and it also houses more than 100 apparel & accessory brands along with 20 private brands across men, women and children categories to fulfill every customer need.

Reliance Trends caters not just to the Ready-to-wear consumer, but also to a large number of men and women who prefer tailor-made clothes.

Reliance Trends private label brands include 

RIO - a vibrant range of snazzy trends for young women; 

FIG - Fashion wear for discerning, independent & working women; 

AVAASA - a range of Indian wear for women which offers the finest collection of Salwar Kurta Dupatta Sets, Churidar Sets and a fast evolving Mix-n-Match range of garments; 

Fusion - a brand with a range of fusion wear for women where East meets West & style meets comfort; 

Pureza – a collection of premium Cotton & Linen shirts for men; 

Network – a range comprising formal office wear collection for men and women; 

Netplay– a range showcasing a smart and casual collection for the evolving workplace; 

DNMX - a range for the youth of India, offering them exclusively crafted fashion garments like Denims, T shirts etc. and 

Performax - the specialised sportswear brand, which supports performance in sporting activity.

About Reliance Retail Limited

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited (RIL), opened its first retail store in November 2006, and has grown to over 2,621 showrooms across 200 cities as on March 31, 2015. Reliance Retail is the largest grocery retailer in the country. Reliance Jewels, Reliance Digital, Reliance Trends and Reliance Footprint too are market leaders in their respective categories, each having the largest number of showrooms.

About Reliance Industries Limited (RIL)

Reliance Industries Limited (RIL) is India’s largest private sector company, with a consolidated turnover of INR 3,88,494 crore (US$ 62.2 billion), cash profit of INR 36,291 crore (US$ 5.8 billion) and net profit of INR 23,566 crore (US$ 3.8 billion) for the year ended March 31, 2015.

 RIL is the first private sector company from India to feature in Fortune’s Global 500 list of ‘World’s Largest Corporations’ and continues to be featured for the 11th consecutive year, currently ranking 114th in terms of revenues and 155th in terms of profits. RIL ranks 194th in the Financial Times’ FT Global 500 2014 list of the world’s largest companies. As per Newsweek’s Green Rankings 2014, RIL is India’s greenest and most environment-friendly company, ranking 185th among the world’s largest 500 companies.

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