Pashu Vikas Day November 21
Fullerton India
organizes ‘Pashu Vikas Day’ for the second consecutive year
·
Part of a ‘Livelihood Advancement Program’ spread over
190 branch locations
·
To benefit over 40,000 cattle across 20,000 households in 250
villages
·
Participation from more than 2500 Fullerton India employees
Fullerton India, a leading non-banking financial company enters into the second year of its
unique initiative - ‘Pashu Vikas Day’, India’s largest cattle care event. This year the camps were held
across 190 Fullerton India branches in nine states, including Andhra Pradesh,
Gujarat, Karnataka, Maharashtra, Madhya Pradesh, Rajasthan, Chhattisgarh,
Punjab and Tamil Nadu.
A part of Fullerton India’s
‘Livelihood Advancement Programme’, ‘Pashu Vikas Day’ involves setting
up of cattle-care camps, whilst reaching out to cattle owners to inform,
educate and provide free treatment and medicines for the health of their
cattle. The
initiative is aimed at improving cattle productivity and enhancing household
income of rural families.
The activity is expected to positively impact approximately 40,000 cattle across 20,000
households in 250 villages. Over 2500 Fullerton India employees were engaged in
the activities this year, making it the largest initiative of its kind.
 |
| Pashu Vikas Day-Rakesh Makkar, EVP and Head- Business and Marketing, Fullerton India |
Commenting on this
initiative Rakesh Makkar, EVP & Head – Business and Marketing, Fullerton
India said “Pashu
Vikas Day is a part of our ‘Livelihood
Advancement Programme’ and caters to a wide audience, benefitting over
thousands of households. After a successful
program last year, Pashu Vikas Day enters its second year with a stronger
commitment towards the overall development of rural India. Last year the
camps were organized at 115 locations and post receiving an overwhelming
response from the villages, we decided to increase it to 190 locations this
year. We plan on expanding our service every
year, further strengthening our
commitment to cattle care and rural development.”
Cricketer Irfan Pathan inaugurated the camp
held at Shivdaspura village, at Chaksu near Jaipur in Rajasthan. Airing his
views on the occasion, he said, “It is my second year of association with
Pashu Vikas Day and I am glad to be a part of the noble initiative. Cattle are
an important part of the ecosystem, and are often neglected due to lack of
knowledge. Fullerton India has taken up the initiative of addressing the issue
through Pashu Vikas Day and I wish them all the success in continuing the
initiative in the years to come.”
Fullerton India’s rural
financial service, Gramshakti has touched more than 8 lakh Indian households
across India, under its initiative ‘Livelihood Advancement Programs’. ‘Pashu
Vikas Day’, one of its major initiatives was institutionalized last year and
cattle care camps were organized across the country on a single day.
Over 150
villages were covered, spread across 115 branches in 7 states. Nearly 10,000
households benefitted from the initiative and 20,000 cattle were treated at
these camps. The activity was driven by 1500 employees, making it a grand
success.
Some other initiatives
undertaken by Fullerton India are ‘Jeevika’, Gurukul-Skill development program
for youth, Health checkup camps at 5 locations and ‘Save the Eye’ camps that
are running since January, 2008. In addition, the company organizes regular
Tree Plantation Drives and Disaster Relief.
This year the company expanded its
‘Save the Eye’ initiative to Bhubaneshwar (Orissa) and Siliguri (West Bengal)
in the East, Rajamumdary (Andhra Pradesh) and Tirupur (Tamil Nadu) in the South
and Indore (Madhya Pradesh) in Central India, where quality eye care is
provided to economically weaker sections of the society.
This year the NBFC player
took up a great initiative of protecting children from classroom hunger,
increasing school enrolment & attendance, and addressing malnutrition in
Hospet (Karnataka) and Padra (Gujarat) through its mid-day meal initiative
program.
About Fullerton India Credit Company Limited:
Fullerton India Credit Company Limited (FICC) is one of India’s leading
Non-Banking Finance Companies (NBFC). As of September 30, 2015, the company’s
AUM stands as INR 9891.40 crore. The company serves over one million customers
in over 600 towns and 42000 villages through a widespread network of 445
branches spread across 22 states in the country.
As FICC offers several retail
finance products for varying needs of customers ranging from rural households
to SMEs, in the location it serves. Fullerton India is a wholly-owned
subsidiary of Fullerton Financial Holdings, Singapore, which is a subsidiary of
Temasek Holdings of Singapore.
For further information kindly contact:
Weber Shandwick | Priyanka Razdan,
Tel:
+919819557968,
For more details about the event and to view
videos of the event please log on to:
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