CapriCoast.com-India’s only Marketplace for modular furnishing partners
with Sleek International-an Asian Paints subsidiary company
Partnership
promises customers greater access, wide selection and best industry price
CapriCoast.com, India’s only marketplace for
modular furnishing has now partnered with Sleek International.,
an Asian paints subsidiary company. Sleek is India’s largest modular kitchen
brand, having successfully established itself in what is, otherwise, a hugely unorganized industry.
Sleek International is the
newest feather in the CapriCoast cap.This alliance
establishes CapriCoast as the pioneer of the online-to-offline
(O2O)model in the modular furniture space in India. An Accel Partners funded
start-up,CapriCoast.com had launched its marketplace platform by partnering
with Spacewood and Style Spa, two of India’s renowned brands in this space.
Sleek International
will now be available online exclusively on CapriCoast.com. Customers
across India will have access to Sleek International’s kitchen design expertise
and the brand’s extensive network of showrooms in just a click.
This partnership ushers in a great growth
opportunity for both CapriCoast and Sleek International. CapriCoast’s
online-to-offline model gives customers a very unique opportunity wherein they
can experience the designs they see online at the brand’s showrooms. Through this partnership, over 30 plus
exclusive Sleek showrooms will now be accessible to CapriCoast’s customers.
On
partnering with CapriCoast, Rajesh Ahuja,
Founder and Managing Director, Sleek International Pvt. Ltd.said, “At Sleek, we feel that the online model can be a great
enabler for our wide network of Sleek Kitchenworld stores across the country.
As part of this initiative, we are happy to provide our offerings on the
CapriCoast platform, so that customers can easily explore our products and
designs, and narrow down their requirements and
needs using CapriCoast’s services
including its well-designed interactive website.”
On bringing Sleek
International on-board, Jawad Ayaz, founder and
CEO, CapriCoast, said, “With Sleek International on-board, we’ve brought
another leading modular kitchen brand online. We are absolutely thrilled to
have access to their domain expertise and extensive network of showrooms across
India. As a result of this partnership our offering to customers will increase
exponentially.”
Currently CapriCoast.com in its
online-to-offline (O2O) model is available in 15 cities in India.Capricoast.com
plans to be in 50+ cities with a showroom network of 200+ by early 2016.
About Sleek International:
Sleek International, is an Asian
paints subsidiary company. It is a pioneer and specialist in designing and
installing customized modular
kitchens. Sleek’sbrand ambassador is the popular chef, Mr.
Sanjeev Kapoor of KhanaKhazana fame.
Sleek was awarded the ‘Most Preferred
Modular Kitchen Brand’ at Indian Home Congress 2012 and ‘Retailer of the Year
Award’ at Kitchen Congress in 2012.
About CapriCoast:
CapriCoast aims to organize the
highly-fragmented and unorganized modular furnishing market in India. By
partnering with premium home solutions brands the company provides customers
with a wide spectrum of products and the best value in the industry.
Earlier
this year CapriCoast raised $1.25 million in a seed round led by Accel Partners
India and is now available in 16 cities. With plans to bring on-board many more
modular furnishing brands, CapriCoast aims to expand into 65 new cities in
India by mid next year.
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For further enquiries please contact on 98864 14204
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