Besides its love for perfumes,
shoppers from Chennai will buy Cameras and Televisions this festive season:
eBay Survey
Mobile phones, Laptops and
Tablets will continue to remain the most bought products
eBay
India (www.ebay.in)
has revealed interesting online shopping trends for Chennai during this festive
season. Basis consumer research & analytics undertaken over the last 6 months and consumer trends witnessed during the 2014 festive season, eBay India
believes that shoppers in Chennai will buy items like Cameras and Television.
Chennaites
have also become conscious about their grooming and will shop heavily for
perfumes, watches and beauty & health products during the festive season.
 |
| Vidmay Naini, Director & Business Head, eBay India |
Items
like mobile phones, laptops and tablets will continue to remain the most bought
items during this festive season as well.
As per eBay Census of 2014,
Chennai is among the Top 10 ecommerce hubs in India ranked at No. 5. The
shopping trends observed in the region include the following:
TOP 5 BOUGHT IN 2014 DURING THE FESTIVE SEASON
|
|
RANK
|
PRODUCT
|
1
|
LCD and LED televisions
|
2
|
Perfumes
|
3
|
Audio & Home Entertainment
|
4
|
Memory Cards, Pen Drives & HDD
|
5
|
Watches
|
TOP 5TO BE BOUGHT IN 2015
DURING THE FESTIVE SEASON
|
|
RANK
|
PRODUCT
|
1
|
Perfumes
|
2
|
Cameras
|
3
|
LCD and LED televisions
|
4
|
Watches
|
5
|
Beauty & Health products
|
During
the festive season, men from Chennai are seen investing in gadgets and Home
& Living products while women are shopping for Perfumes, Watches and Beauty
& Health products on eBay India.
Another key insight from the research
highlights that the young populace(less than 25 years) of Chennai are spending
more on Mobiles, Laptops, CamerasAudio & Home Entertainmentwhile the online
shoppers above 35 years are shopping for products in Home & Living appliancesand
Fragrances, Beauty & Health
The
increased usage of mobile devices to access the internet in conjunction with
the deep penetration of mobile phones in smaller regions has led to an increase
in the number of people shopping online through their mobile devices. eBay
India received 56% of its traffic through mobile devices.
The
top ecommerce hubs inTamil Nadu include Chennai & Coimbatore.
About eBay India..!
eBay India (www.ebay.in) is a leading online marketplace and
shopping destination in India where thousands of Indian entrepreneurs list over
3 crores products across Electronics, Lifestyle, Collectibles and Media
categories. eBay India is a 100% subsidiary of eBay Inc.
For further information on eBay India, please
contact:
eBay India
Girish Huria
Tel: + 91-22-66690170
|
Avian Media, Chennai
Krishna Moorthy - 9442191717
|
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