Flipkart goes offline with Spice Hotspot
In a unique instance of online and offline retail coming together, Flipkart, India’s leading e-commerce portal, has tied up with Spice Hotspot, India's leading smartphone retailer, to showcase its exclusive phone portfolio in retail stores across India. As part of this unique assisted e-commerce model, customers can touch and feel Flipkart’s exclusive range of smartphones at selected Spice Hotspot outlets.
The store staff will assist them to place their order on the Flipkart app and customers can take the delivery of the phones at the same store or at their home. This association is aimed at reaching out to a larger target audience, especially the not-so-tech-savvy customers as they can now get a first-hand experience of these exclusive products and place their order conveniently at a store near them.
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