eBay
India which had launched its ‘ebay Choices’ campaign in August 2015 to bring
refurbished supply on its platform www.ebay.in; today launched a digital
advertisement to educate consumers on the ‘refurbished’ category. Link to the film:
Since
launch of eBay Choices, ebay.in has witnessed tremendous response and demand
for refurbished products. The category itself has grown from 6000 listings to
over 25000 listings and has grown by 200 percent over the last two months.
Demand for refurbished products has been unparalleled especially from Tier II
and III cities of India.
Looking
at the growing consumer interest and basis consumer feedback, there was a need
to communicate of what really is ‘refurbished.’ eBay India has always acted as
a responsible e-commerce players and the new digital film showcases the
offerings in the refurbished segment through an engaging story of a regular
Indian family.
The story revolves around Gattu, a teenage boy who is prone to
misplacing his belongings; the laptop being his latest loss. After preaching
his son on his careless behaviour, Gattu’s father misplaces his own mobile
phone. Owing to the affordable refurbished products available on eBay India,
Gattu not only buys himself a laptop but also a refurbished mobile phone for
his father.
The endearing film captures a realistic, heart-warming relationship
between the family, while highlighting the difference between old, new and
refurbished products. Consumers can view the ad film across eBay India’s
digital platforms on YouTube and social media channels.
Shivani
Suri, Director Marketing, eBay India said, “We are extremely excited as our
refurbished ad film goes live today on all digital platforms. Through this
film, we aim to strike a chord with Indian consumers and further educate them
about our diverse offerings in the refurbished space. This segment has seen a
huge surge in consumer demand among Indian audiences and owing to the recent
festive fever the demand of refurbished goods has reached an all-time
high.”
eBay
India has tied-up with over 15 organized partners such as GreenDust, ValueCart,
Budli, My Return Solutions amongst others to bring in consistent supply of refurbished
products on ebay.in.
About eBay India
eBay India (www.ebay.in) is a leading online marketplace and shopping
destination in India where thousands of Indian entrepreneurs list over 3 crores
products across Electronics, Lifestyle, Collectibles and Media categories. eBay
India is a 100% subsidiary of eBay Inc.
For further information on eBay India, please
contact:
eBay India
Girish Huria
Tel: + 91-22-66690170
|
Avian Media
Asha Gopal / Switzel Fernandes
Tel: +91 9769917314 | +91 9867900865
|
No comments:
Post a Comment