Decathlon India Opens Flagship Store in Chennai
Decathlon, the leading French sports equipment
and Sportswear Company opens its flagship store at Poonamallee in Chennai city this
Saturday, 10th October 2015.
This will be Decathlon’s first store in the city
and the second in Tamil Nadu after Coimbatore, and will offer the best in
sporting supplies, along with Decathlon’s signature customer service.
With an impressive 2000square
meter sales and 500 square meter play area, the store will give Chennai’s sport
loving visitors an experience to remember with emphasize on cycling, racket
sports, water sports, trekking and running
As part of the store
opening celebrations, Decathlon will conduct 2-day long cycling, running,
zumba, roller-skating and self-defense workshops over the weekend (10th and
11th October)at the Poonamallee store premises.
The Chennai
store which offers over 5000 products across 40 sports will have the product
range similar to that found in any Decathlon store around the world. To
provide a complete sporting experience, the store will have multiple zones,
starting from Experience, Play to Discovery Sport.
The multi-zone
concept is based on learning, experiencing and discovering all forms of sports
under one-roof and will include a Football Court, Skating Rink, Table Tennis experience
areas, Outdoor Showroom with Tents and Turnball,
a Decathlon innovation product specially
designed for discovering racket sports, speedball or the pleasure of developing
agility.
Decathlon will also add a Cycling Track, Badminton and Beach
Volleyball experience zones to the store in the future. The price range for
sporting goods at the store starts at INR 49.
Antoine Algrain, Store Manager, Decathlon, said on the occasion, “We are excited on the
opening of our flagship store in Chennai, a sport loving city of over 9 Million
with lots of expectations. We have already engaged with over 4000 customers
addicted to our concept. A month before opening, we were already receiving 20
calls a day on average.
We promise to bring the opportunity for people to experience
all sport and also find all their sports items under one roof, some of them
very difficult to find equipment today like horse-riding, fishing, trekking
gear and cycling accessories. We also hope the store develops some new sport
practices and enhance existing ones by our offerings”.
Decathlon, known for its
innovative products and value for money, will showcase Decathlon’s ‘Made in
India’ range of equipment at the Poonamalle store.
This includes groundbreaking
designs such as MyBike, Hiking – Arpenaz
15 and Cricket Range which have
not only proved popular among visitors across the world but have helped the
Company truly follow its belief in making the pleasure and benefits of sports
accessible to all.
The store will cater to the
catchment areas of Sriperumbudur, Porur, Avadi and Vandalur apart from
customers from the city of Chennai.
Enthusiasts can also expect
regular cycling, running, Zumba, roller-skating, tennis, badminton and
basketball workshops through the year at the store.
About Decathlon..!
Decathlon is a French sports equipment and
sportswear company founded in 1976. They sell sports products in more than 726
stores in 20 countries around the world and develop their own products under
the flagship brand “Oxylane”.
At Decathlon you will find a choice of 5000
products and equipment covering over 50 sports. The sports products and
equipment are not just technically superior but also affordable to everyone.
The equipment range caters to all levels of competency – from beginners to
experts. Sports enthusiasts can actually try all the sports gear before the
purchase.
Decathlon has a philosophy of “Sport for all,
All for Sport”. The vision is to make sports available to every individual by
creating an environment that makes sport easily accessible to all.
For
further information, please contact:
Decathlon
India
Antoine
Algrain +91 88830 54000
Rubric
Communications
Derek J. Wheeler +91 94818 1412
nice information
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