BURGER KING® arrives in HYDERABAD
Launches its first restaurant in Forum Sujana Mall, Kukatpally
BURGER KING®, the American burger chain is all set to
launch its first store in Hyderabad on 1st November 2015 at Forum
Sujana Mall, Kukatpally.
With the opening of this store, BURGER
KING® will now have 32 outlets across Delhi NCR, Mumbai and Navi
Mumbai, Pune, Bengaluru, Chandigarh, Ludhiana, and Jalandhar since its launch in November 2014. With
robust expansion plans, the brand now plans to expand its
footprint across the southern region of India.
Commenting on the
launch, Mr Rajeev Varman, CEO, BURGER KING® India said, “We
are excited to open our first restaurant in Hyderabad and look forward to
serving our much loved burgers, especially the WHOPPER®, to our guests here”.
Mr Varman added“India is a unique market. The taste
palates though is experimental, mostly people like to savour the taste they are
brought up with. That is why we have created an entirely new menu for
India backed by extensive research and understanding
of the local consumer preferences. We did not carry
products from abroad but carried concepts and the cooking platform and ethos
that BURGER KING® is known for. BURGER KING® India’s menu is quite innovative
and we wish to offer our customers a whole new experience in burgers. We wish
to create a distinct identity and taste that our consumers with resonate with.”
The menu for India was tested through
consumer research with 3000 consumers prior to the launch. The diverse menu was accordingly created to ensure
quality offerings across price-points. Special emphasis was given to setting up
an extensive vegetarian menu for India. Apart from the flagship WHOPPER®, which is available for Indian
consumers in Veg, Chicken and Mutton, the brand has on offer a very unique and
tasty Chicken Tandoor Grill burger and Chicken Keema burger which are a
favourites across markets.
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| Mr Rajeev Varman, CEO, BURGER KING. |
In its endeavour to offer innovative and great
tasting products to customers, the brand has recently introduced Hi-Fries in
three variants – Cheesy, Italian and Chicken. There is an easy upgrade to combo
pricing where guests can upgrade any burger to a combo including fries and fountain
drink at just Rs. 50/- across the menu.
The unique appeal for BURGER KING®lies
in the quality and taste where the brand is conscious of its standards and uses
100 percent protein like chicken and mutton to form the patties and uses pulp
of real fruit in its shakes. The quality is reflected clearly in the superior
taste and helps the brand live up to its promise of 'Taste is King’.
In a
constant endeavour to improve guest experience, Burger King has recently
launched its delivery services in India. Capitalizing on online apps which are
finding a huge appetite among urban customer, BURGER KING® has developed a single
user-friendly tech enabled platform, to provide current and potential customers
faster access to the much loved burgers at the click of a button. This speed of
delivery has been centered around ensuring no compromise on product quality and
is focused on enhancing overall customer experience.
About BURGER KING®
BURGER KING® is a global chain of hamburger fast
food restaurants headquartered in Miami, Florida, United States. Founded in
1954, Burger King® is one of the largest fast food hamburger chains in
the world. Every day, more than 11 million guests visit Burger King®
restaurants across 13,000 restaurants around the world.
BURGER KING® in
India operates 32 restaurants across Mumbai and Navi Mumbai, Delhi NCR, Bengaluru,
Pune, Chandigarh, Ludhiana, Jalandhar and now Hyderabad.
Media Contact:
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Sudharshan Dundigal
vartikapr@gmail.com
Mobile:
+91.81250 71566/ +91.92463 71566
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