Sony is South India’s Most Attractive Brand followed by LG& Samsung Mobiles Aachi Masala, Aavin Milk, MTR and Motorola Moto G

Sony is South India’s Most Attractive Brand followed by LG& Samsung Mobiles
Aachi Masala, Aavin Milk, MTR and Motorola Moto G Gain Higher Attractiveness in Region

India’s much awaited brand attractiveness barometer, India’s Most Attractive Brands Report, a study measuring ‘attractiveness’ held in brands has been released. Sony leads the South as the Most Attractive Brand gaining two ranks from its All-India ranking, followed by LG that secures 2^nd rank in South as well as in the All-India rank. Samsung mobiles ranks 3^rd in South and is down two places from its All-India rank. 

Dell is South India’s 4^th Most Attractive brand, up one place and Hewlett Packard secures South India’s 5^th position, up three places from All-India rank with Nokia at South India’s 6^th position down one place from its All-India rank. 

Tata is at 7^th in the South is down three places and Bata at 8^th position is up by six places from its All-India rank.Honda is the 9th Most Attractive Southern brand, down its national ranks by three places and Appleis at 10^th in South India up by five places as compared to All-India ranks. 

The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

India’s Most Attractive Brands 2015 Report, the second in its series, is the result of comprehensive primary research conducted on the proprietary 36-traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory). This year’s study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated 5 million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 180 page, hardbound report is available for Rs. 14000/-.  The South zone cities include Chennai, Bangalore, Hyderabad, Cochin and Coimbatore covering nearly 29% of all the respondents.

N. Chandramouli, CEO, TRA

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “South 

India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the Top 100 in the zone shows small differences and the differences become stark as we study the entire group of 1000 brands. These variances are evident when weighted against the 27 brands appearing in the Top 100 for South India and not in any of the other zone’s Top 100.”

Also, South Zone has shown its unique preference like MTR, Motorola Moto G, Hamam, Aachi Masala, Wipro, VKC, Jockey and Aavin Milk features in 100 Most Attractive of South India are not seen in the 100 Most Attractive of the other three zones, he also said.

Among India’s 1000 Most Attractive brands 230 categories were listed. The categories with the maximum brands were Food & Beverage represented by 160 brands, FMCG represented by 145 brands, Automobile represented by 58 brands and Apparel represented by 56 brands.

Some of the important category leaders in Brand Attractiveness nationally are LIC (BFSI), Bharat Petroleum (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchenware), Birla Cement (Manufacturing), Bata (Personal Accessories), Salman Khan (Personalities), KFC (Retail), Airtel (Telecom) and Indigo Airlines (Transportation).

For more information please contact:

Daniel: +91 95000 55980  Email : daniel@bluelotuspr.com

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