PVR introduces interactive consumer platforms
~PVR rides ahead in the digital space introducing the next level of
consumer engagement ~
With over 100 million Indians using the digital space every day,
internet has become the new and most convenient way of life. People want all the information instantly, they
want to voice their opinion and be heard. Taking a cue from this trend, PVR,
the largest cinema exhibition company in India, has recently launched the next level
of consumer engagement.
PVR takes pride being the first mover
in the digital space, with the introduction of two path breaking technologies -
ICE or the Interactive Consumer
Experience and the PVR Movie
Calendar.
These two powerful interactive platforms have the ability to not only
connect with the customers, but also take their feedback on real time basis and
provide hassle free - on the move information.
There are times when one has to surf
several websites to search the release dates of upcoming movies. One uses
different apps or visits various websites to get the desired information. With
the introduction of the PVR Movie Calendar, which can be synced to smart phones
and desired gadgets, updates the device calendar with upcoming movies’ release
date. Movie calendar not only
enables the patrons to see the line-up of the movies at PVR for the next three
months but also set reminders for new releases.
It is the most convenient and user- friendly system which is compatible
with IOS, Android, Mac and Windows?
Another digital platform of PVR – The
ICE or the Interactive Consumer Experience connects the consumers with PVR Cinemas. It is an on-the-move feedback mechanism,
which gives consumers the opportunity to give instant feedbacks. It is a mobile based channel which works on SMS and USSD (a
technology that allows menu based interactive communication). Patrons who
book tickets online receive a message soon after the movie is
over, for them to rate the overall experience at PVR cinemas- positive or
negative.
The feedback reaches the concerned department immediately and
necessary measures are taken at the earliest opportunity to enhance the
customer experience. It is an accurate way to collect aggressive data and pro-
actively improving the world class movie watching experience at PVR Cinemas.
Mr Gautam Dutta, CEO, PVR Cinemas said, “Internet is the
most powerful tool in today’s world. The way it has empowered the youth to
express their opinion is commendable. Our vision is to reach out to patrons through
online medium and bond with them. It is very important for us to understand
consumer perspective and provide them with services which can collaborate with
their requirements. We are always keen to know how our patrons feel and expect from
PVR Cinemas.
All our digital innovations enable us
to evangelize a wholesome cinema experience for all our loyal customers.”
PVR is the pioneer of the multiplex culture in
India and now it’s taking another revolutionizing step in the digital space as
well to provide the most enriching cinematic experience to the patrons.
Understanding the concept of ‘after service’ customer satisfaction, we are
leaving no stone unturned to provide a seam less movie watching platform to our
guests.
The Movie calendars could be easily
downloaded from PVR website.
Please visit
us at:
About PVR
Ltd.
PVR is one of the largest and most
premium film and retail entertainment companies in India. Since its inception
in 1997, the brand has aimed to redefine the way people watch movies in India.
PVR currently operates a cinema circuit comprising 474 screens spread over 106
properties in 43 cities across India. The company acquired the Cinemax
properties in 2012 and currently serves 60 million patrons across India. PVR
has entered the World Economic Forum’s List of Fastest-Growing Global Growth
Companies.
For
further information, please refer to the PVR
website:
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