“LifeBadlo
Boss” with HCL TalentCare’s transformational programs for graduates and
engineers
HCL TalentCare, the global talent-solutions venture from HCL Corporationhas
launched a print and digital advertisement campaign called “Life Badlo Boss”.
The campaign amplifies HCL TalentCare’s goal to bridge the skill gap and
transform graduates and engineers with additional skills that prepare and align
them for effective employment in top notch enterprises in IT, Banking,
Insurance and Healthcare sector.
Ideated and conceptualised by Chennai based‘Life Badlo Boss’ or
‘Life Maathu Boss’ (Tamil) captures the transformation journey of young
graduates and engineers looking for a job to becoming seasoned and trained
professionals well placed in career.
These graduates and engineers will undergo
a 6-month all residential transformational programs from HCL TalentCare called The Young Engineer Program (YEP)or theYoung Graduate Program (YGP). These flagship
programs from HCL TalentCare prepare graduate and engineers to be Job Ready with
3 months of rigorous training at the Hyderabad and Chennai campuses and 3
months of on job internship for honing the student’s practical skills.
Launching the campaign Vijay
Iyer, Chief Business Officer, HCL TalentCare said, “Several studies
indicate that a large proportion (upward of 75%) of new college graduates do
not possess the skills required to be readily employable in roles for which
they seek to be hired.
HCL TalentCare addresses this skill gap and plans to develop
a large pool of talent for specific entry-level roles in industrydelivering
‘Productivity-On-Arrival’. ‘Life Badlo Boss’ is all about this transformational
journey that a student undergoes with us at HCL TalentCare.’’
Commenting on the media plan of ‘Life Badlo Boss’, Sharad Haksar,
CEO, 1pointsize said, ‘’The artwork in English has been rolled out in key
national dailies across target markets in North, West and South while the Tamil
version will be featured in regional publications of Tamil Nadu. In the second
phase we will target other educational hubs and pockets in Andhra Pradesh,
Karnataka and Orissa.’
About HCL
TalentCare
HCL
TalentCare is a wholly-owned subsidiary of HCL Corporation. It aims to be a
global talent-solutions company offering integrated products and services to
meet the growing demand for quality talent. HCL TalentCare’s focus is to create
skill development solutions that offer a career launch pad for students and a
ready pool of employable talent for enterprises in the IT, Banking, Insurance
and Healthcare sectors. For more information, visit hcltalentcare.com
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