Yatra.com dominates the budget hotel segment in India with over 40,000 hotels

Yatra.com dominates the budget hotel segment in India with over 40,000 hotels 

AC Nielsen Study reveals Yatra has a tie-up with more than 80 percent of hotels in India 

Yatra.com, one of India’s leading portals in the online travel space has successfully built the largest inventory of stay options in India, covering over 40,144 hotels and other accommodation options across 1109 cities. This wide assortment of accommodation choices allows Yatra to offer a broad range of price points, ranging from budget to luxury. Yatra has expanded across the length and breadth of the country over the past couple of years, covering the remotest of locations in India.

According to a recent study by AC Nielsen covering all online hotel providers, Yatra is leading the 3-star and budget hotels category with nearly 22 per cent market share. The study, conducted in 12 cities across the country, suggests that Yatra has an extensive network with tie-ups with more than 80 percent of hotels in India.

Commenting on the milestone, Dhruv Shringi, Co-Founder and CEO, Yatra.com said, “At Yatra, we have always been focussed on the Indian market and understand that 3 star and budget hotels are the most popular amongst Indian travellers. 

We are now the clear leaders in the online accommodation space with over 40,000 lodging options available in every nook and corner in the country including home stays, B&B’s and guesthouses, and our next step will be to get to 60,000 by the end of the year. The A.C Nielsen also study shows that we have been able to achieve what we stepped out to do.”

Yatra is the most popular for the middle-class segment in India having maximum stay options available in North India (almost 40 percent) followed by South (around 27 percent), with the remaining being across the East and West regions. The split between the business and leisure categories is around 45 percent and 55 percent respectively. 

Yatra offers accommodations across all hotel categories but has a maximum foothold in the budget category, which comprises more than 75 percent of the total inventory. Of this, home stays, B&B’s and guesthouses comprise about 13 percent. 3 star hotels follow next with 18 percent. Almost 68 percent of hotels available on Yatra.com are in the less than Rs. 3,000 per night category with almost 12 percent below Rs. 1,000. At the upper end, about 12% fall in the Rs. 5,000 and above category. 

                                                                      

About Yatra.com..

Yatra.com is India’s leading online travel company. Positioned as a brand that believes in “Creating Happy Travellers”, we provide information, pricing, availability, and booking facility for domestic and international air travel, hotel bookings, holiday packages and bus and railway reservations. We offer a host of travel services designed to make business and leisure travel easier.

Based in Gurgaon, India, Yatra.com is a one-stop-shop for all travel-related services. A leading consolidator of travel products, Yatra.com provides reservation facility for more than 40,000 hotels in India and over 400,000 hotels around the world. Through continued excellence in providing travel solutions, responses to booking travel online through Yatra.com have also reached new heights with the company doing 20,000 domestic tickets and 10,000 hotel room nights a day.

Customers can access Yatra.com through multiple ways: through our user-friendly website, mobile optimised WAP site and applications, 24x7 multi-lingual call centre, a countrywide network of Holiday Lounges and Yatra Travel Express stores. Yatra.com provides booking facility for all the popular as well as exotic national and international destinations. Launched in August 2006, Yatra.com is today ranked as the leading provider of consumer-direct travel services in India. 

Yatra.com has emerged as the most trusted travel brand in India, and has won three awards at the India Tourism Awards felicitated for ‘Outstanding performance as a Domestic Tour Operator (Rest of India)’, Outstanding performance as a Domestic Tour Operator in Jammu and Kashmir’ and ‘Outstanding performance as an Inbound Tour Operator-Cat C’.

For further information on Yatra.com please contact:

Krishna Moorthy - 9442191717

Avian Media, Chennai

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