Philips India brings Garment Steamers to India; revolutionizes garment care category

Breathe your Delicates to life with the Perfect Vertical Ironing

 Philips India, known for transforming the routine of ironing with its innovations, today introduced a range of Garment Steamers which will revolutionize the garment care industry in India. Philips Garment Steamers, is an innovative extension to ironing that can rid clothes of creases in a convenient and hassle free manner. Philips Garment Steamer range offers Perfect Vertical Ironing for all your delicate wear with superior power packed performance along with durability. 

Expanding its portfolio and focusing on the modern urban consumer, Philips India has designed these products to meet the requirements of today’s fast paced lifestyle which demands quick yet effective results without any stress. All that needs to be done to get delicate clothing ready is #HangSteamGo with Philips Garment Steamers!


Talking about the launch of the new product range, Mr. Gulbahar Taurani, Director Marketing and Business Head, Domestic Appliances said, “Consumer spend on expensive clothing has increased significantly, wardrobes are no less a translation of aspirations– and hence the requirement and demand for high-end maintenance has also increased. With the market becoming more receptive to new technology that makes for easy garment maintenance and simplify this mundane chore; we are betting big on our Garment Steamers delivers a professional ironing finish for apparel at home. Consumers are willing to invest in advanced technology that compliments their modern lifestyles and we at Philips are happy to bring them the best of our technology, with our range of Garment Steamers.”  

With evolving careers and increasing awareness on personal upkeep, there is a greater emphasis on looking good. Consumers are becoming increasingly conscious about their looks and are so much more discerning in their clothing choices today. Philips makes attaining the flawless look easier than ever with its Garment Steamers that refresh delicate apparel with minimal efforts and are perfectly suited even during a time crunch. Philips Garment Steamers have a 2-in-1 vertical and horizontal steaming function that gives a hassle free ironing experience without an ironing board. Completely safe for even the most delicate of garments – just Hang, Steam, Care and voila - Perfection! Whether the clothing is embellished, embroidered, an expensive silk or crepe; the new Philips Garment Steamers are suitable to all and can be used on any material, for smooth and desirable outcomes, creating ready-to-wear garments with a specialist finish. The steamers are compact and ideal travel companion. Available from INR 4995 to INR 8595, they are a compact, sleek and ideal solution for all wardrobe concerns!

Benefits of using Philips Garment Steamers:
·        Steaming kills up to 99.9% of bacteria on clothes and helps delaying washing or dry cleaning.
·        Steaming removes unwanted odors like cigarette, food and body odors.
·        Steaming is safe for all fabrics; it’s a great solution for delicate fabrics like silks and chiffons.

Philips Garment Steamers range:
 Philips DailyTouch Garment Steamer GC504/39
Specs:
·        Fast & powerful crease removal - Power: 1600 W, Continuous steam output: 33 g/min, XL steam plate
·        Safe for all fabrics: Even for delicates like silks
·        Easy to use - Detachable water tank, Power cord length: 1.6 m, Hose length: 1.3 m, Water tank capacity: 1400 ml, Heat-up time: 60 s
·        Sustainability - Silicon steam hose
·        Calc management - Suitable for tap water
·        Technical specifications - Voltage: 220 - 240 V
·        Accessories - Garment hanger, Adjustable pole, Glove for extra protection
Priced at INR 8595/-
Philips Steam&Go 2-in-1 Handheld garment steamer GC330
Specs:
·        Better crease removal, 2-in-1 steaming function, Perfect for Horizontal and vertical steaming Continuous steam output: up to 20 g/min, Power: 1000 W, SmartFlow heated plate
·        Easy to use - Refill any time, Power cord length: 2 m, Water tank capacity: 60 ml, Heat-up time horizontal steam: 90 sec, Heat-up time vertical steam: 45 sec,
·        Safe for all fabrics: Even for delicates like silks
·        Technical specifications - Product dimensions: 34.7 x 12.5 x 9.5 cm, Voltage: 220-240 V, Weight of product: 0.72 kg
·        Accessories - Brush

Priced at INR 6495/-
Philips Steam&Go Handheld garment steamer GC310
Specs:
·        Fast & powerful crease removal - Steam output, Power: 1000 W, Continuous steam output: up to 20 g/min. Perfect for vertical steaming .
·        Safe for all fabrics: Even for delicates like silks
·        Easy to use - Power cord length: 2 m, Water tank capacity: 60 ml, Heat up time: less than 1 min
·        Calc management - Suitable for tap water
·        Technical specifications - Product dimensions: 34.7 x 12.9 x 12.2 cm, Voltage: 220 V, Weight of product: 0.660 kg, Weight of product with package: 0.890 kg
·        Accessories - Brush
Priced at INR 4995/-

Philips Garment Steamers are available at modern retail outlets and leading retail stores.

For further information contact:

Avian Media, Chennai
S Krishna Moorthy - 9442191717

Philips India
Nirjhara Rastogi |0124-4606019| Nirjhara.Rastogi@philips.com

About Royal Philips


Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
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